We spent Sunday afternoon eating ice cream, basking in the sunshine, and chatting with lovely people. For business.
Let’s back up a few steps, shall we? Like we’ve said before, transactions shouldn’t be one-and-done deals. Referrals and repeat business — that’s what we’re after. It pays to keep past clients in your orbit.
There are a multitude of ways to do that: social media, mailers, events, calling or texting… Ideally, all of those pieces work together to keep people engaged, even after the contract is up. But honestly, events are our favorite.
So on Sunday, we teamed up with a few friends to host an ice cream social, with a side of free professional photos.
Fawkes Alley Coffee provided scoops, Sarah Zimmermann of
SZ Photography shot portraits of our guests, and we organized and paid for all of it. Notice how most of the actual work was done by our friends. Events don’t have to be complicated; they just need to be enjoyable for the people who attend.
