Most folks know that growing an email list requires some sort of valuable opt-in. In the marketing world, we call this a “lead magnet.” But most folks also stop there because they don't know what to create that their audience would actually care about.
Here's the thing. You don’t need a 15-page eBook or a graphic designer on call to grow your list. You just need one specific, helpful, well-targeted freebie—and the tools to build it quickly.
Here’s how to create a simple, high-converting lead magnet in under an hour using ChatGPT + Canva (or your go-to design tool).
Follow these steps:
1️⃣ Choose a Quick-Win Topic
Pick something laser-focused that solves one small but real problem your audience has. (I like to ask the Sales squad what questions they get over and over from potential clients.)
Try this prompt in ChatGPT:
"List 5 quick-win lead magnet ideas for [your audience] who are struggling with [pain point]."
2️⃣ Generate The Content
Use ChatGPT to create the freebie copy.
Here's a prompt you can try:
"Create a 1-page checklist for [your audience] that helps them [specific outcome]. Keep it clear, helpful, and actionable."
Tweak the output to sound like you. (Add personality and brand voice!)
3️⃣ Design it in Canva
Use a simple lead magnet or checklist template.
Add your branding, logo, and colors.
Paste in the ChatGPT content.
Export as a PDF.
Done. 🎉
4️⃣ Link it to Your Opt-In
Upload the PDF to your email platform or website. (Pro tip: if there are any toggles in the upload area for allowing search engines to find this file, turn them OFF.)
Next, add it to your sign-up form with a clear CTA ("Grab the free [resource] now!"). I usually add a graphic mockup of the freebie so the user has a visual of what they're getting. You can get free mockup templates with a quick Google search!
Finally, set up a quick welcome email to deliver the freebie… this is an automation where you link to the uploaded PDF so they can access it. My favorite email tools for this are Mailchimp, Kit, or Flodesk.
5️⃣ Promote it Everywhere
Add it to your Link in Bio. Share in your next few emails. Add a block in a relevant blog post. Post on social as a Reel, Story, or carousel. Or try: "DM me '[Keyword]' and I’ll send you the free resource!"
