Welcome back to Beyond the Tour where twice a month you'll receive practical tips and resources to help you get better at what you do. No fluff. All business. 

 

Let's do this. 

If You Do One Thing This Week:

1. 🔣 Be realistic.  

Please be realistic when setting enrollment projections for next year. If your school has been consistently enrolling X # of students, you're not going to hit X + 10%, just because your Head of School wants it to happen. Enrollment growth takes strategy and hard work. It's just not going to happen on its own. 

 

If your Head of School or Board arbitrarily says “Let's increase by 10% next year!” ask them what data they have that supports that projection. It's better to be realistic and work hard to exceed expectations than to plan for fantasy numbers that only set you up for disappointment and budget shortcomings. 

 

Stick to data. Be realistic. 

2 Tips to DO MORE:

2. 💡 Can't stop. Won't stop. 

It's time to connect with principals and outplacement directors at feeder schools to talk about the class they will graduate in the Spring of 2026. 

 

Use the slower days of spring and summer to nurture these relationships. Next Fall, you'll be happy you did when you're cooking at the beginning of the recruitment season. 

 

Fall of 2026, you'll be even happier when you have a full incoming class. 

3. ↗️ Sharing is caring.

In our Admission office, we hold a lot of information that other school administrators want to see. But a lot of that information is not something we can fully share. 

 

Here's a tip: Create a Google spreadsheet that has some, but not all information on it, and share it with other people who need to know information at school. 

At #SocialSchool4EDU, we help schools shine online! 

 

Whether you want full social media management or just need training and tools, we’ve got you. Our membership program supports 400+ schools with weekly tips, a Canva directory, a library of 200+ webinars, and a community that “gets it.” We also host the Mastering Social Media for Schools podcast—real talk + real strategies every single week. 

 

And if you're a reader, check out our book: Social Media for Schools—it’s full of ideas to help you celebrate your school without losing your mind. We’ve been helping schools tell their stories since 2014—and we’d love to help you, too.

 

 

 

Don't snooze on your website footer! Every inch on your website matters, and the footer has pretty valuable real estate for the right inforamtion.  

 

Take a look at this quick article from our good friends at Digital Ink. After you read it, choose 1 recommendation. Tweak your footer to catch parents' attention and help them on their journey to your school.

 

If this newsletter resonates with you, here are three more ways I can help:

I’m a teacher at heart, and love helping people get better at what they do.

 

Let's get started,

 

Check out previous issues of Beyond the Tour here.