I had three client deadlines, twenty browser tabs open, and a Canva design I’d been tweaking for six hours — just to avoid writing one dumb Instagram caption.

 

The kicker? It wasn’t even for a client.
It was for me.

 

Meanwhile, I was knocking out blogs, onboarding forms, launch assets, and Pinterest strategies like a content robot on a pink slush Alani.

 

But when it came to showing up for my own business?
Crickets.

 

No posts.
No updates.
No strategy.

Just vibes and vibes and… oh look, another client inquiry! Let’s get to work!

 

 

→ Safe from failure.
→ Safe from letting someone in and realizing maybe I wasn’t doing it the “best” way.
→ Safe from letting go of control… even when control was slowly strangling my creativity.

 

But I called it “drive.”
I called it “being a multi-passionate creative CEO!! 💁‍♀️✨

I liked to call it a “passion.”

Until one day, my Google Calendar betrayed me.

I had double-booked two client calls and my own coaching session.

My brain short-circuited. My body hit a wall.
And my business — the one I had poured everything into — felt like a burden.

 

Not because I didn’t love it.
But because I was every department.

Marketing. Sales. Fulfillment. Admin. HR. Internal cheerleader. External copywriting wizard. Pinterest pin-pusher. Website polisher. Blogging girlie. 

And yes, the girl who still couldn’t finish her own damn About page.

And I wish so badly I had the perfect answer to share with you of how I worked through this, but truthfully-- I'm still figuring it out. 

 

Here’s what no one told me:
Outsourcing doesn’t mean giving up control.

→ It means giving your business a chance to breathe.
→ It means buying back your time so you can do the work that actually moves the needle.

 

I brought on Zach, my beloved SEO guy 🫶), a Pinterest manager, a brand designer, and a business coach who could hold me accountable when I was spiral-Googling font pairings at 1am instead of launching.

 

And guess what?

My revenue didn’t dip.
It tripled.

And my nervous system?
Still a little dramatic, but so much happier.

 

You don’t have to do it all.
You’re allowed to be the visionary, not the vessel.
You’re allowed to build a bold, beautiful business without burning yourself out in Canva purgatory.

 

You get to lead.
You get to grow.
And you don’t have to do it alone.

 

More team ≠ less profit. (Actually, it might be the thing that saves your profit.)

Outsourcing is not a failure. It’s a strategy.

Your biz deserves the same TLC you give your clients.

If you’re in that sticky middle place of “I know I need help, but I don’t know where to start” — I’ve been there.

 

Inside the Creatives Community, we talk about stuff like this all the time. 

→ What to outsource

→ How to actually let go of tasks

→ How to build a business that supports you, not the other way around.

 

It’s not a secret club. You’re already invited.

 

Come join us when you’re ready and get personalized feedback on your writing, strategy, and brand voice. 💌

📌 Weekly Q&As with Cilla and Zach on all things Pinterest, blogging, and SEO
📌 Monthly Pinterest trend ideas delivered straight to you
📌 Website audits and content reviews—because your SEO deserves attention
📌 A community of creatives who are all on this crazy ride with you

📌 and honestly so much more, just ask us and we'll yap away about it

Until next Wednesday,
- Priscilla
Kinfolk Creative