Hi First name / friend,
Yep, it’s the last Friday of May, which means we’re nearly halfway through the year. Wild, right? So, how are those goals and resolutions holding up? Do you set any? Do you care? Personally, I’ve ticked off a few already: reaching 500,000 followers on Instagram, staying consistent with this weekly newsletter, and planning my first proper educational course.
One goal I’m still working on is landing a solid weekly client. Freelancing can be pretty anxiety-inducing at times, and I’ve noticed I feel way more grounded when I have a regular, retained client I can rely on. While I love the freedom of jumping between projects, having that steady rhythm each week brings a different kind of creative and mental stability. Let’s see if I can lock that in before the end of the year.
That’s the update from my side, now let’s jump into this week’s roundup. |
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My Favourite Email Inspiration Hub
If you ever need inspiration for email design, Really Good Emails is the ultimate go-to. It’s a massive, beautifully curated library of top-notch email examples from real brands, covering everything from welcome flows to product launches and promotions. You can filter by category, industry, or even specific parts of an email, like footers or headers, which makes it super easy to find exactly what you’re looking for.
What makes it stand out is the focus on quality and functionality. Whether you're a designer, marketer, or copywriter, this site is packed with ideas to help you level up your own campaigns. Honestly, it’s like Pinterest for someone like me who geeks out over a good email. |
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Inside Jaguar’s Failed Rebrand
Jaguar’s latest rebrand has divided opinion like never before. With a new logo, a bold “Miami pink” electric car, and a campaign featuring androgynous models, but no actual cars, it aimed to attract a younger crowd. Instead, it ended up alienating longtime fans and sparking a fierce backlash. What went wrong?
Jaguar insists this was a bold step to shake things up and stand out in a crowded market. But the controversy forced them to rethink their entire approach, including the agency behind it all. If you want to know why this high-profile rebrand failed and what lessons every brand can learn from it, this article is a must-read. |
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Google Maps Rebrand Challenge Using Google Maps to pick a totally random business to rebrand? That’s next-level creative thinking. It’s like a design adventure where you never know what you’ll find, and that surprise factor makes the whole process way more fun and pushes you out of your design comfort zones. No brief, no expectations, just a wild, real-world brand to flip on its head.
If you want to see how fresh ideas come from the most unexpected places and watch some seriously cool design magic happen, you’ve got to check out this video by calebnugentdesign on Instagram. |
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How Do You Rebrand a Giant Like Amazon? Amazon just got its biggest brand refresh in over 20 years, teaming up with design studio Koto to bring consistency to its massive global presence. The rebrand spans 15 markets, over 50 sub-brands, and includes a custom typeface called Ember Modern that works in 364 languages. The familiar "A to Z" arrow is still there, but now it leans more into the idea of a friendly smile, reflecting Amazon’s goal to make things easy.
Amazon is a giant company, and I honestly can’t imagine how intense this project must have been. So many different touch points, teams, and use cases to consider. Making sure every design solution works across everything from a tiny app icon to a delivery truck is a huge task. I’d love to hear a full behind-the-scenes podcast from Koto on how they pulled off such a massive project. The scale of it is wild. |
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Grab This Free Vintage Display Font NORSH is a bold, hand-drawn serif display font that brings a vintage vibe with a modern twist. Its clean lines and great readability make it perfect for headlines, book covers, logos, badges, and merchandise. The font comes in two styles, Regular and Stamp, and includes editable logo templates for Adobe Illustrator.
If you’re after a timeless vintage look with a modern twist, NORSH is a great find. It’s free on Creative Market right now, so grab it while you can before the offer ends. |
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