It's the deliberate design (by a clever marketer) of the situation or environment from which you make a selection, to “nudge" or influence your decisions. I first learned about the notion of “nudges” in a lecture by the Nobel-prize winning economist Dr. Richard Thaler.

I spoke about this idea and my own recent research on the topic at the 2025 Ontario Craft Wineries conference.

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After months of research, writing, and late-night wine-fueled brainstorming, I’m thrilled to share that the (working) title of my upcoming book is…

This book blends science, stories, and psychology to explore why you reach for that bottle, how your environment shapes your wine experience, and how memory and emotion are tied into every sip.

I can’t wait to share more in the coming months — behind-the-scenes peeks, chapter sneak previews, and even a few reader-exclusive surprises. Stay tuned!

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