I stumbled out of the shower like a woman possessed.

Hair dripping. 

Loofah abandoned. 

Eyes wide. A vision had struck.

 

And like any reasonable fiance, I marched straight to Zach and declared:

“I’ve figured out what we’re doing in Traverse City…"

"It’s part vacation, part elopement pre-celebration—with friends. A two-part masterpiece.”

 

First name / friend…

He did NOT love it.

In fact, the man blinked at me like I’d just suggested we turn our vacation into a group camping trip with a side of escape room.

 

“It’s our vacation,” he said.

“Exactly,” I said. “And the perfect opportunity for a little lakeside toast with our people.”

 

The tension? Palpable.
The silence? Loud.
The drama? Immaculate.

 

Because the truth is: neither of us wanted to let go of our version of the plan.
🏖️ He imagined slow mornings and beach naps.
🥂 I imagined clinking glasses at one of their infamous wineries with my girls while the men are golfing. ⛳️

And no matter what—we both knew one thing:
someone’s idea was going to have to change.

(Yes, we’re going there. Because this is Wednesday Kin, and metaphors are our love language.)

 

In case you missed it: Google recently announced a new feature called AI Overviews—aka little AI-generated summaries now showing up at the top of search results. These summaries pull from blogs like yours and mine… but don’t always link back to us.

 

It’s giving:
“Thanks for the info! We’ll take it from here. No need to send people to your actual site or anything.”

 

So if you’ve been pouring your heart into blog posts, hoping for that sweet SEO magic to drive traffic—this feels like a gut punch.

Or, you know… like your fiance saying “absolutely not” to your pre-elopement celebration itinerary pitch.

We adjust. 

Not because we want to. 

But because staying stuck means staying irrelevant.

 

It means that yes, SEO is shifting. But your content still matters. Here’s what to do now without losing our damn minds:

 

🧠 Lead with your perspective. AI can’t replicate your brain, your voice, or your semi-chaotic shower brainstorms. Own that.

 

💬 Make your content personal. Talk like a human. Tell stories. Share your take. The robots can’t compete with that.

 

🛠️ Turn your blog into a resource. Answer questions. Show expertise. Be helpful in ways that build trust, not just clicks.

 

📈 Blog for the long game. Even if traffic dips, your blog builds authority, connection, and converts the right people.

 

Google might be leaning into AI, but humans are still searching for humans.

 

Back to Traverse City.
Will I get my elopement pre-party? TBD.
Will Zach get his quiet beach nap? TBD.

Will one of us have to adjust our vision so we can meet in the middle? Absolutely.

And the same goes for us and Google.
The algorithm changed. The playing field shifted.

But instead of fighting it, maybe we pivot. Maybe we get smarter. Maybe we get even more us in our content.

 

And maybe, just maybe, we still win.

Now let’s go tweak that blog post, First name / friend

 

Come hang with us inside the Creatives Community—it’s just $17/month, and you’ll get:

 

✨ Blog audits
✨ Keyword support
✨ SEO strategy breakdowns
✨ My (sometimes chaotic, always helpful) thoughts on what’s actually working right now within the industry.

 

It’s like your blog’s new secret weapon.

 

Come join us when you’re ready and get personalized feedback on your writing, strategy, and brand voice. 💌

📌 Weekly Q&As with Cilla and Zach on all things Pinterest, blogging, and SEO
📌 Monthly Pinterest trend ideas delivered straight to you
📌 Website audits and content reviews—because your SEO deserves attention
📌 A community of creatives who are all on this crazy ride with you

📌 and honestly so much more, just ask us and we'll yap away about it

Currently drafting a 10-slide Canva pitch to convince Zach-- will keep y'all updated

- Priscilla
Kinfolk Creative