Hey.

 

So, um...

 

Can people *actually* read your emails?

 

...

 

 

Or are you hitting people with that dreaded ‘wall of text’?

 

Something I see ALL THE TIME with new email newsletters are these HUGE blocks of text that are really hard to read.

 

And the whole newsletter is just blocks - no bullets, no breaks, nothing.

 

So - today’s email (combined with today's Email Tip:) is about:

 

 

If you want to make your emails easy to read - break up your sentences.

Break up your sentence length.

 

Try having some really long sentences that run on and give a lot of detail where you get highly specific about exactly what you’re trying to say and really paint a picture for them on the page.

 

Or keep it short.

 

Add bullets so people can:

 

👉 Scan the page

👉 Understand what’s important

👉 Pick out specifics

 

If you look at my LAST email—the sentence lengths are all over the place.

(I also pretty much exclusively write in single-text sentences - but that is a voice/tone choice more than anything.)

 

And - I have headlines and bullets to break up the page.

 

Using a combination of these things will make it SO MUCH EASIER for people to move through your emails without getting lost in all the words.

 

And - (because I feel like I should talk about my offers more, no?) - if you’re looking for some more specific (to you!) advice on your emails or marketing - I offer hourly strategy consultations for $250.

 

You can ask me anything on these about your copy or marketing - including a review & plan for your email strategy and content, or help with optimizing your list for tagging and segmentation!!! 👀

 

​You can inquire about that here.

​

Speak soon!

 

Elle