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Beat the Summer Slump: How to Use Slow Months Strategically
 
Ahh, June. The inbox is quieter. Clients are vacationing. It feels like things should slow down—and maybe they should… just not completely.
 
Because here’s the secret: the businesses that grow during busy seasons are the ones who use their slower ones wisely.
 
If you’re not slammed right now, this is the perfect moment to zoom out and set yourself up for success in Q3 and Q4.
 
How To Make The Next 6 Months Count:
 
1️⃣ Repurpose What’s Already Working
Don’t reinvent the wheel. Recycle it! Take a high-performing blog post, social caption, or email from the past 6 months and turn it into:
  • A short video
  • A carousel
  • A lead magnet
  • A newsletter series
  • … you get the idea 😉
 
2️⃣ Do a Mid-Year Marketing Audit
What’s working? What’s dragging?
Set a timer and spend 30 minutes reviewing:
  • Email open & click rates
  • Top-performing content
  • Traffic sources in Google Analytics
Cut what’s not performing. Double down on what is.
 
3️⃣ Refresh Your Website (Even Just a Little)
Your site doesn’t need a full makeover to stay sharp.
Try this 3-step tune-up:
  1. Update headlines and CTAs
  2. Add fresh testimonials
  3. Check for broken links or outdated info
If your site isn’t serving your goals anymore, let’s talk. (Seriously—I’d love to help!)
 
4️⃣ Realign With Your Goals
Remember those 2025 goals? (Yeah, the ones you set in January.)
Take a beat to check your progress and reset your focus. Use this slower month to:
  • Clean up your task list
  • Prep for any campaigns coming up
  • Say no to the distractions
 
 
Here's the point.
Summer might slow your inbox down, but it doesn’t have to slow your momentum. A little focused effort now can save you a lot of scrambling later. Use this time to refine, realign, and get ready for a strong second half of the year. Strategic doesn’t have to mean complicated! It just has to be consistent.
 
 
I offer strategy sprints and marketing retainers for busy small business owners who want their marketing to actually work.
Hit reply and let’s see if we’re a good fit.
 
Marketing with Purpose
-Lisa
 
 
A Freelancer's Instagram Journey
 
 
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338 Mount Alto Rd SW
ROME, GA 30165, United States