Meeting Summary
🔁 We talked about things we have to explain over and over
- Why copy matters! (Conversions! You sent me 3 ugly sites with GREAT copy as inspo!)
- Yes, we do have to edit your photos.
- No, we can't just hit return on that line to even out the line break. We're dealing with responsive design.
🔍 Situations where people did a GREAT job educating us or a BAD job educating
→ Specific example: Sarah Petty - great job educating around phtoography
→ General example: Any contractor who walks through their pricing options clearly and provides a quick recommendation on an inquiry call
🔍 How WE LIKE to educate vs. HOW CLIENTS like to be educated
- ✅ We love a Loom
- ❌Sometimes they don't love niche platforms that they don't recognize!
- 💭Different people need different communication - sometimes a client needs a bullet list email OR just to hop on a call. If that's too far outside of your boundaries - let's figure that out early.
📚Client on-boarding materials - what do they look like?
Project Onboarding Documents
Skimmable details at the top of your contract! (Don't trust these hooligans to read your contract!) 😊YES
Shorter, to the point brand guidelines 😊YES
1:1 Meetings
Video Tutorials
→ Find what works!
🥵Most common or dreaded misunderstandings with clients?
- How to make photo selects - a repeated misunderstanding in the Mushaboom process no matter how many forms it's repeated in
- Fear people expecting multiple brand designs (when we use the 1-Design Method)
- Bad blood in the design community - fear of stirring up trouble with other designers after resolving issues.
