Ā
Meeting Summary
Ā
Ā
š We talked about things we have to explain over and over
Ā
- Why copy matters! (Conversions! You sent me 3 ugly sites with GREAT copy as inspo!)
- Yes, we do have to edit your photos.
- No, we can't just hit return on that line to even out the line break. We're dealing with responsive design.
Ā
š Situations where people did a GREAT job educating us or a BAD job educating
ā Specific example: Sarah Petty - great job educating around phtoography
ā General example: Any contractor who walks through their pricing options clearly and provides a quick recommendation on an inquiry call
Ā
š How WE LIKE to educate vs. HOW CLIENTS like to be educated
Ā
- ā
We love a Loom
- āSometimes they don't love niche platforms that they don't recognize!
- šDifferent people need different communication - sometimes a client needs a bullet list email OR just to hop on a call. If that's too far outside of your boundaries - let's figure that out early.
Ā
šClient on-boarding materials - what do they look like?
Project Onboarding Documents
Skimmable details at the top of your contract! (Don't trust these hooligans to read your contract!) šYES
Shorter, to the point brand guidelines šYES
1:1 Meetings
Video Tutorials
ā Find what works!
Ā
š„µMost common or dreaded misunderstandings with clients?
- How to make photo selects - a repeated misunderstanding in the Mushaboom process no matter how many forms it's repeated in
- Fear people expecting multiple brand designs (when we use the 1-Design Method)
- Bad blood in the design community - fear of stirring up trouble with other designers after resolving issues.
Ā
