Here’s the full behind-the-scenes look at how I turn search data into content that performs—for myself and for clients.
This isn’t theory—this is the exact strategy I use to keep content consistent, conversion-focused, and no-brainer obvious (especially when writer’s block hits).
Step 1: Pick a page that’s already working
In Google Search Console:
→ Go to Performance → Pages
→ Choose a blog post or core page URL getting steady traction
→ Click into it → open the Queries tab
Step 2: Look for “almost” wins
Filter for queries that check all the boxes:
- High impressions, low clicks
- Google position between #8–20 (page 1.5 to 2)
- Related to your content—but not completely addressed in the URL
Example:
Your post is about “getting discovery calls booked”
But you see searches like:
→ “how to write a consult email”
→ “booking link not getting clicks”
→ “how to follow up after no-show”
These are your content gaps waiting to be filled.
Step 3: Map Your Next 3 Posts
Each query is a content opportunity. Here’s how I transform them into real blog posts—SEO titles and headings included:
Query: “how to write a consult email”
SEO Title: How to Write a Consultation Email That Actually Gets Booked
H1: Writing a Consultation Email That Converts
Bonus H2s: What to Include in a High‑Converting Consult Email, Email Templates to Encourage Booking
Query: “booking link not getting clicks”
SEO Title: 5 Reasons Your Booking Link Isn’t Getting Clicks (And How to Fix It)
H1: Why Your Booking Link Isn’t Working (and How to Make It Convert)
Bonus H2s: Where to Place Your Booking Link, How to Make Your CTA Feel Clickable
Query: “how to follow up after no-show”
SEO Title: How to Follow Up After a Discovery Call No‑Show (Without Feeling Pushy)
H1: Following Up After a No‑Show: Scripts & Strategy
Bonus H2s: Why Clients Skip Discovery Calls, Sample Follow‑Up Email Templates for No‑Shows
Step 4: Update the Original Post (When It Makes Sense)
Not every query needs a brand new post.
Sometimes, GSC shows you a search term that totally belongs in the original content—it's just not mentioned clearly enough.
When that happens:
- Update your H1 or H2s to better reflect what people are searching
- Add a new section to cover the query directly (and thoroughly)
- Tweak your meta title + description to align with search intent
- Make sure the keyword appears naturally in the content and headings
Why? If the query relates closely to what the post is already about, updating the existing content helps it rank higher and click better—without splitting your SEO power across multiple posts.
If the query feels like a separate topic? That’s when you spin it off into a new post.
This system isn’t just about ideas—it’s about building a content engine, fueled by actual data from Google.
One post becomes three, and those become an interconnected content ecosystem that gets discovered, read, and converted.
đź“Ś Hot Tip:
Use internal links to your advantage!
If you end up writing a new post based on a query, link between the old and new pieces. This tells Google they're related—and keeps your reader moving through your content ecosystem.
Now, You’ve got the strategy.
You can take it one of two ways:
👉 Want to implement it yourself? Amazing. Bookmark this email. Revisit it monthly. Treat GSC like your content co-pilot!
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Want a partner to help you optimize, expand, and actually use your data? That’s exactly what the
Website Optimization Retainer is for. Where your site gets consistent, strategic attention—so it grows with you. Our next available onboarding is August!
Until next week,
CJ
