Hey First name / there,

Georgi from Cobot here!

 

 

Conceptualizing, planning, and creating your content on the same day it goes live can not only result in repetitive themes but will probably also be incredibly exhausting.

 

On the other end of the spectrum, if you think that your content can be planned months in advance, you're probably missing some great opportunities to promote your space by jumping on current local (and global) topics.

 

So what's the solution? For me, semi-structured calendars with bi-monthly post planning sessions. Let me explain why, after this brief webinar announcement :)

 

 

Join us on July 9th at 11:00 CEST for a webinar hosted by Karen Thulmann, Product Manager, ezeep, and Laura Tump, Senior Account Manager, Cobot

 

 

To put it simply, a content calendar:

Here's how to make a good one:

 

I have found creating a content calendar for the next two weeks (or two times a month), the perfect balance between random posting and content, that is too structured and misses key current topics. Try it for yourself and tweak if needed.

Use this calendar as a guideline. You should always be able to switch the dates of your posts if something very current comes up, like a promotion from a local partner, an event you spontaneously organize at your coworking space, or, quite frankly, if you don't have the time to create a more complex post.

 

Having a content calendar gives you a bird's-eye view of what your content will look like in the next (for me, two) weeks. This allows you to see and avoid patterns, such as posting 5 videos in a row, followed by no videos at all, or focusing all your blog efforts in a couple of days and overwhelming your audience. 

 

 

Hey, recycling is very important. 🌎 Content recycling – maybe not as much, but still great if you are running a social media page.

 

Having a content calendar (with historical data) enables you to find spots where you can refurbish or simply repost old posts that didn't perform as well.

 

Using a post-planning app and filling it with ideas gives you the freedom to collaborate, plan in advance, and bulk-create content.

 

At Cobot, we use Notion Calendar, since we already work with Notion, but I have also used Later in the past, which allows for auto-posting and some other social media-specific tools. 

 

There are likely hundreds of social media scheduling and planning tools available that can meet your needs perfectly. If you want, you can also get away with using good old Excel (Google Sheets).

 

Here are some free Notion, Excel, and Sheets templates.

★ EXTRA tips

 

• Batch your content creation: Spend 1 hour making 3–5 posts.

• Ask ChatGPT to repurpose old posts into new formats.

• Save great posts as templates and reuse the structure later.

• Keep a running list of content ideas in Notes or Notion.

The topic for next week is:

If you missed last week's newsletter, check it out here:

Reply to this email if you have any questions, disagree with something I said, or have a suggestion for a collaboration/future topic. I'm always happy to stay in touch.

 

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