Have you ever decluttered your house only to throw everything in your closets?

 

Pretty on the outside for your guests — but absolutely overwhelming for you.

 

Your website works the same way.

From the front: clean, charming, ready for visitors.

Behind the scenes? Broken links, missing META descriptions, messy page titles, and images named IMG_1234.jpg lurking in every corner.

 

 

Here’s the thing: your audience loves your words. Google loves order. 

 

If you want to show up for the right people without paying for ads or crossing your fingers for word of mouth — you need both.

 

✨ META Descriptions: One clear, unique description per page. 155 characters max. Make it sound human — not robot gibberish.

✨ ALT Text: Every image gets a caption, plain and simple. Describe what’s there. Bonus: this helps accessibility too.

✨ Page Titles: Short, relevant, never duplicated. Think “Coffee Shop SEO Tips | Kinfolk Creative” — not “Home | My Website.”

✨ Header Hierarchy: One H1 per page (your main title). H2s for big sections. H3s for details. It’s an outline for robots and humans.