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Issue #43 | June 30, 2025

Welcome back to Beyond the Tour where twice a month you'll receive practical tips and resources to help you get better at what you do. 
 
Let's get started. 
Miriam
If You Do One Thing This Week:
1. 📋 Create a checklist for student visits.   
Here's a great summer task: Create a template checklist for your student shadow day visits. 
 
Don't recreate the wheel each time you host students. Your checklist will be helpful whether you're hosting a group shadow day or individual visits.
 
How to get started? I'm so glad you asked. Keep reading ⬇️     
1. Plot out all of the steps that go into a student visit.  (For this purpose, I'm imagining an individual shadow day, but you'll adjust for your school's needs).  
  • Send out student visitor interest form 2 weeks before the student visit to get a sense of visitor interests
  • Look for schedule match-ups to visitor interests
  • Select host buddy
  • Email host buddy
  • Confirm with host buddy the night before
  • Contact teachers to alert them they'll have a student visitor
  • Confirm with teachers the day before
  • Send a calendar invite to administrators with visitor information
  • Etc.
2. Create a template with these tasks. You may want to organize by what needs to happen chronoligically, or by department you'll be working with. 
 
3. Make a copy and create a fresh list for each student visit. Small things make a big difference. Do this once, and you will feel organized the entire season. 
 
Bonus points: Get the input of administrators and teachers on what they wish you would do differently to help them partner with you for these visit days. (You may have to wait a few weeks until faculty return, but that's ok. Get started now, and you can adjust later). Getting their input will be helpful in tightening up your planning, and will make them feel heard. I like a win-win. 
 
2 Tips to DO MORE:

2. 🌟 Highlight the finished product. 
Over the summer, when you have less content to share on the day-to-day happenings at school, highlight how your graduates reflect school values and culture. 
 
Choose one activity they're involved with or one accomplishement they've had and correlate it to your portrait of a graduate and school values.  
 
Connecting your graduates' activities with your school values creates a clear image for families to see what your school's final product looks like. We want parents to believe in that final product, and we need to show them what it will look like. 

3. 🔎 Spell. It. Out.
If you're taking time over the summer to map out communications for the year, how are you ensuring that professionals in the school are aligned on key messaging?  
 
Literally, what are the key words that school leaders will use to reinforce the personality and the “Why Us” of your school?  
 
I am talking about 
  • Admission 
  • Athletics 
  • Principals 
  • Development 
  • Maintenance 
  • School nurse 
  • Division Heads 
  • Safety + Security 
  • And whoever else should be on your school's list. 
 
How can you bring people together to give them 3 key messages that should be included in every communication?  
 
There is a big difference between an email that says:
“We're excited to kick off Fall Sports! See the schedule of tryouts below.”
 
vs. 
 
“In the spirit of our school values of community, responsibility and faith, we are proud to welcome students to campus and give them the chance to represent their school's values when wearing a Lions jersey. Below is information about Fall Sports tryouts.” 
 
See what I did there? 
 
Don't assume that your internal staff knows your value proposition. And if they don't know it, the parents and students may not either. Figure out what it is, and keep telling people. Every. Single. Day. 
 

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FRESH TAKE 
What the experts say:

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Take 3 minutes to delete these words and improve your writing forever
 
Wes Kao This does it again. She is clear, concrete, and helpful. Before you hit “send,” delete these words from your writing. Your message will be stronger for it.
 
Read this article, and let me know what you think.  

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I’m a teacher at heart, and love helping people get better at what they do.
 
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