There are a lot of weak home equity CTAs floating around. Most of them either sound like they were written by ChatGPT or lead to a stale homebot landing page that your clients won’t remember five minutes later.

 

That’s why this one from my friend David Caldwell (one of my absolute favorite people and amazing agent) stood out:

 

 

⚡ It starts with a bold line that calls out what clients are actually thinking

⚡ It offers something real—personalized info, not a cold PDF

⚡ The ask is simple: reply with your address

⚡ It reminds people they’re working with a professional, not a portal

 

Most agents overcomplicate this. They build long funnels, automate it to death, or hide the offer behind a wall of jargon.

 

This one is short, clear, and personal. You can copy this, tweak it, and send it this week.

 

If you’re struggling with what to say in your emails, just send better ones. This is a great place to start.

 

Thanks, David! 👊🏼💥

I started a podcast for that and more of those nasty (but common) conditions that plague real estate agents and other business owners. Don't stay in that frame of mind! My operations director (Kelcie) and I use each quick episode to cover how you can overcome those icky mindsets and achieve your goals.

 

Last week we covered the 10 most frequently asked questions that I get in my DMs and coaching calls. Give it a listen 🎧

Taking the time to execute on these small tasks is what places you in a position serve more people and increase your earnings.

Don't forget

This exercise is primarily designed to 🗓️ SET APPOINTMENTS! Track your progress and pay attention to what’s converting. I’d love to hear what you discover.

Wanna make magic together?

I coach, consult, speak on stage, and occasionally break out into dance. Which one can we do together? ⤵️