A lot of you joined this list because of something I’ve been talking about over on Threads: conversational search and how AI tools like ChatGPT are changing the way people find websites.
So let’s talk about what you really want to know:
How does your blog actually get found by AI?
Short answer? Structure.
If your content isn’t clear, scannable, and organized around how real people ask questions, AI tools won’t know what to do with it.
Here’s what your blog needs in 2025 to stay visible:
- A title that sounds like a real question someone would ask
- Headers that match conversational search queries
- Short paragraphs and bulleted lists (LLMs love these)
- An FAQ section that mirrors real-world client language
- Smart internal links to pages like your glossary or service pages
The big takeaway?
AI doesn’t reward cleverness. It rewards clarity.
If you’re writing blog content and hoping it shows up in AI tools, it’s time to write like a machine and a human are reading.
Need help with your blog strategy?If you're wondering whether your blog (or homepage) is structured clearly enough to show up in AI tools — or even just convert better — I built something for you:
The Ivingo Entryway Audit
It’s a free GPT that analyzes your URL and gives you a score based on SEO and conversion-focused data. Then it delivers three tailored tips to improve your content's clarity, structure, and performance.
Got questions about your score or the recommendations? The GPT will walk through them with you — step by step — until your strategy’s solid.
