I rebranded 7 times before I realized this

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I rebranded my business 7 times. And not once did it make me feel more seen.

It made me feel polished. Marketable. “With the times.”

But seen? Not even a little.

I kept thinking if I just found the right fonts and the right colors, I’d finally connect with the right people.

If I made my brand look a little more like hers, I’d see the same success.

If I could just look the part, everything else would fall into place.

It didn’t.

And not because I didn’t know any better.

Not because I was naïve about what messaging actually does.

But because I desperately wanted to feel different.

Set apart.

Special.

And somewhere deep down, I thought a new brand identity would fix the ache I couldn’t name.

Instead? I looked in the mirror and saw a slightly beige, slightly bolder version of everyone else in my industry.

I felt like a mime in a very pretty uniform.

Fast forward to November 2024.

Zach officially joined the Kinfolk team.

And I realized: this wasn’t just about fonts anymore.

It was about function. About building something that actually felt like us.

Priscilla Hope Studios was… fine.

But it was outdated.

Misaligned.

And not even close to holding the vision we were growing into.

Still, I couldn’t figure out what exactly was “off.”

Until one very average Tuesday, I was voice-memo-ing my friend Lauryn (Pinterest + Blogging Manager turned design girl), and it just… spilled out.

👉 The disconnect wasn’t with what I was doing.

👉 It was with what I was saying about what I was doing.

And maybe that’s what I’ve been afraid to say all along.

Because I didn’t want to be another person shouting “I do things differently!” without the substance to back it up.

But the truth is, I’ve never wanted a business built on click-throughs and clever headers.

I’ve wanted a business that knows what your dog’s name is. That remembers your baby shower. That asks what you’re bingeing on Netflix and what you’re afraid to say out loud.

It’s not just about knowing your offer.

It’s about knowing you. And building the kind of brand that does, too.

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If your brand feels misaligned right now, ask yourself this:

Is it the offer… or the way you’re talking about it?

Because if your messaging doesn’t feel like you, it won’t connect with them.

We wrote a full blog on this: when you need a rebrand vs. when you just need to rewrite the words holding your business together. 👇🏼

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ANDDDDDD… If you're wanting even more support excavating your brand messaging with some kick-ass copy that says what you've been trying to say all along, we are booking through the end of 2025!

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Priscilla & Zach