Your website is doing a lot of heavy lifting behind the scenes—and if your SEO titles and descriptions are outdated (or missing eeek), it’s like asking it to work in the dark. So let's fix that.

 

Here’s a quick SEO win that works for every service business I’ve ever seen:

 

 

Most people either:
a) forget to write them
b) let their site builder auto-generate them
c) write something cute that doesn’t actually help them get found

 

→ Pick 1 important page
→ Add a clear, keyword-friendly SEO title (aim for ~60 characters)
→ Write a meta description that teases what they’ll get if they click (aim for ~155 characters)

 

Examples:
Old: About Us - Green Ledger Co.
New: Small Business Bookkeeping for Creatives | Green Ledger Co.

Meta Description:
Green Ledger offers stress-free bookkeeping for creative entrepreneurs—so you can stay organized, compliant, and focused on growth.

 

Meta Description:
Helping first-time buyers in Baltimore find their perfect home with local guidance, market expertise, and real talk every step of the way.

 

Simple. Fast. Powerful.

 

If you do just this, Google (and your future clients) will thank you!

 

Until next week,
CJ

 

PS: When I say SEO title, I mean the page title that shows up in Google search results (not the big headline on your page). Same goes for the meta description—that little blurb underneath the link in search.

 

If you’re not sure where to find those in your website builder, just hit reply. I'll tell you exactly where to go. Easy-peasy.

 

…Don't have time for this? Friend, that's what my Website Optimization Retainer is for! This is exactly what we focus on first and foremost if you don't have your meta tags in order. 

The start of the month at Ivingo always means optimization reports. The second half? That’s when I’m deep in builds and implementation—refining client sites and rolling out updates.

 

A client wants to add a scroll animation. Or redesign a section. Or try a new font.

 

And hey—those things are fun. They’re beautiful. They matter!

 

But you know what they are? Conversion tweaks.

 

And you know what doesn’t matter (yet)?

Conversion tweaks… when no one is finding your site in the first place.

 

Here’s the hard truth: Before you get obsessed with how your site converts, you need to think about how your site attracts.

 

Because even with a great conversion rate—let’s say 3%—you need 100 qualified visitors just to get 3 leads.

 

And if you’re only getting 30 visitors a month?

You’re not optimizing. You’re decorating, friend.

 

So yes, make the site pretty. Yes, set up your call-to-actions.
But also: Get your keywords in order.

Do the boring work. Lay the foundation.

 

September’s coming, and we all know this is the business “new year,” the fall surge where people want to get their stuff in order before year's end. 

 

So let’s make sure the right people are actually walking through your digital door.

 

 

Ask us anonymously and you could see the answer 
in an upcoming Site Notes newsletter!