Issue #45 | July 28, 2025 |
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Welcome back to Beyond the Tour where twice a month you'll receive practical tips and resources to help you get better at what you do. Let's get started. |
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If You Do One Thing This Week: |
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1. 🔎 Never be out of date. Use QR codes. Instead of listing upcoming events on a flyer or signage, use QR codes to guide families to your website. Here's why this is a good idea: - Stay polished. Stay economical. If your event dates change, you don't have to worry about the wrong date hanging out on an out-of-date postcard. You'll never have to reprint again.
- Be dynamic and proactive (without lifting a finger). Getting families on your website gives you the chance to market to them with testimnonials and links to other pages of interest. Before you know it, they'll be on a virtual tour.
- Help them help themselves. Directly integrate your event into family calendars. No flyer or magnet can do that.
- Use data to help you. You can track engagement and know which QR codes get traction and which don't, what times of day people are scanning, and more.
Bonus points: Use the QR code to guide families to your application, or any other site you want them to visit. Make. It. Easy. You can thank me later. |
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2. 📱 Take a look at your Admission page. Before the admission season train leaves the station, be sure your Admission landing page is in tip top shape. Your Admission page is a customer service expereince. Treat it like a family's first visit to your home. - Do you have a photo of your team?
- Is it easy to find contact information?
- Are event dates and application due dates updated?
- Is the information that people are looking for easy to find?
Take 10 minutes and look at other school's admission pages. If you have a team, assign each person 3 pages to research and report back to the team. Notice what they do well, and replicate it to make it yours. Let's polish the gem. |
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3. 🗣️ Share on a need to know basis. It's a tricky balance to hold information about incoming students. We are trusted confidantes, and we also need to share some - and not all - information with our colleagues. Here's a fix: Create a document or spreadsheet with only the necessary details and share it with those who need access. I like a Google sheet so it's up to date at all times. Creating this pared down document will help your colleagues support your new students. Be in touch with me for what a student transition plan looks like. |
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📣 Attention vendors! Reach 400+ schools and institutions through Beyond the Tour—a newsletter professionals "obsess over and comb through weekly." Don't miss your opportunity to connect with schools passionate about excellence. |
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FRESH TAKE What the experts say: |
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Stay on track in meetings. Concrete and helpful tips from one of my favorite communicators, Wes Kao. Take a look at what she says in this article on how to keep meetings on track. Leaders: Take note. Make your meetings matter. Let me know what you think. |
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If this newsletter resonates with you, here are three more ways I can help: - Follow me on LinkedIn or Instagram for bite-sized tips throughout the week (free).
- Work with me for 1:1 executive coaching or enrollment strategy consulting. Hit reply and I’ll send you a few questions to see if we’re a fit.
- Book me as a retreat facilitator or speaker. Fall PD is right around the corner. Please reply to this email or email me directly. I would love to plan something with you.
I’m a teacher at heart, and love helping people get better at what they do. Let's get started, |
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Do you have questions or want to see me address a specific topic or issue? My inbox is always open to requests and feedback. Check out previous issues of Beyond the Tour here.If you received this email from a friend and want to subscribe, click here. You are receiving this email because you have signed up for my newsletter or we have worked together. If you would like to opt-out, no problem. |
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Silver Spring, Maryland 20902, United States |
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