Do you know the psychological triggers that can shape your wine choices? What if I told you that a celebrity name can be one of those triggers? Listen to my latest appearance on Wine Behind the Scenes: From wine-tasting experiments with Olympic athletes to the endowment effect (a real thing!) and why we’re more likely to buy something we’ve physically touched, I share some fascinating research into the subconscious forces behind buying and enjoying wine. 

Want to join my Consumer Behaviour class? 

If you answered yes, now's your chance to participate in wine psychology research we do at Brock University. Sign up to be one of the first to participate in the next cutting-edge psychological study on campus and you'll get to see the world-famous Wine Consumer Lab! 

Big book update: I had the incredible honour of sitting down with Canadian wine legend Donald Ziraldo – as he signed Anatomy of a Winery, he shared mentorship and wisdom to help shape my own upcoming book, Uncorked Wisdom. Stay tuned - next month I'll be sharing a first sneak peek inside the book. 👀

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