Most agents are chasing any lead with a pulse.

 

Click. Call. Hope. Ghosted.

 

But the pros with calendars full of listing appointments and referrals on repeat know something different:

 

 

Enter: my custom GPT 🤖 It's specifically trained to help real estate agents identify their ideal client, not just demographically, but emotionally. Who they are. What they care about. Why they’d choose you.

Last month, an agent we coach—let’s call her Brianna—told us she was “doing everything right” but still felt like she was spinning.

 

Open houses. Facebook posts. Mailers. Nothing was sticking.

 

We asked her to use the GPT. Twenty minutes later, she had a profile of a client she hadn’t thought to target: a recently divorced woman with equity, urgency, and a deep need to feel safe in her next move.

 

That afternoon, Brianna rewrote her next email. Not with sales-y fluff… just with understanding.

 

She booked three calls by the end of the week.

 

One small shift in focus.

One clear client profile.

A completely different result.

It asks better questions than most agents ask themselves. And the answers will shape your marketing, your conversations, your follow-up. Everything.

 

Because when you know who you're really talking to, you stop wasting time on the wrong deals. You start building a business around clients who trust you, value you, and refer you.

 

I started a podcast for that and more of those nasty (but common) conditions that plague real estate agents and other business owners. Don't stay in that frame of mind! My operations director (Kelcie) and I use each quick episode to cover how you can overcome those icky mindsets and achieve your goals.

 

We brought on Superstar Chase Giles, who shines in attracting and closing YouTube leads without spending any money on ads. He broke down his exact method for you to Take and RUN with. Listen and learn now. 👇🏼

Most agents follow up with a link. The best ones follow up with a strategy.

 

At Tom Ferry’s Success Summit I will be teaching The Buyer’s Edge, my signature framework for creating results buyers rave about. It is built to help you win more often, work more efficiently, and keep your clients for life.

 

If you are ready to stop chasing buyers and start attracting them, Dallas is where you need to be August 26–28.

 

You will also learn from speakers like Tim Grover, Lourdes Maestres, Stephanie Younger and many others.

Click below to register and use code SS-SPEAKER to save $250 on your ticket!

Taking the time to execute on these small tasks is what places you in a position serve more people and increase your earnings.

Don't forget

This exercise is primarily designed to 🗓️ SET APPOINTMENTS! Track your progress and pay attention to what’s converting. I’d love to hear what you discover.

Wanna make magic together?

I coach, consult, speak on stage, and occasionally break out into dance. Which one can we do together? ⤵️