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Issue #46 | August 11, 2025

Welcome back to Beyond the Tour where twice a month you'll receive practical tips and resources to help you get better at what you do. 
 
Let's get started. 
Miriam

If You Do One Thing This Week:
1. 💡 Get to know your school.   
 
It's a new year! Go around to each department and ask your colleagues: 
 
"What's one thing you would want families to know about what we do here?" 
 
✴️ Stay fresh with anecdotes and content; 
✴️ Stay connected to colleagues at school. 
 
Small things make a big difference in staying up to date and top of mind. 
 
 
2 Tips to DO MORE:

2. 📋 Help them help you.
 
Ask your school leadership what would be most helpful to them when you are bringing in tours or student visitors. 
 
Note: DO NOT create a full write-up on each student visitor. No one has time to read or capacity to remember. 
 
If you have individual student visits, a simple all-day-meeting-invite with a standard template may be enough. Something like this:  
 
Student Visitors for today: 
  • Billy Joel - 2nd grade 
  • Jon Bon Jovi - 9th grade
  • Taylor Swift - 10th grade
Please welcome them if you see them in the halls today! 
 
If you have large group visits, you may not need to share names and grades. 
 
Figure out the essential information that needs to be shared around visits, and share just that. 
 
Keep it simple and realistic.  ✅

3. 🗓️ Learn to love meetings.
 
Get on people's calendars now. Think about the biggest frustrations and pain points from last year, and connect with the people who you can collaborate with to smooth out those bumps. Most workplace frustration happens becuase of a lack of communication and collaboration. You can turn that around. 
 
These are the meetings I would recommend (insist?) the admission team schedules now: 
 
  • Marketing + Admission - keep in touch on upcoming events and enrollment needs and how to market towards them. I like to have this meeting every 2-3 weeks;
  • Head of School - Keep them informed of your numbers, how the numbers compare to last year at this time and the past 3 years on average, and what areas you are focusing on to build up (e.g. 3rd grade girls, or XYZ zip code). This meeting should happen weekly. Do not let it get canceled.
  • School Counselors - for behavioral needs of applicants - every 2 weeks;
  • Academic team - Review of applicants and academic fit. During the high season, once per week, most likely. Once per year, the admission and academic teams should also be talking about curriculum changes and highlights so the admission team knows how to sell the school. Let's make sure the story we are telling is true.
  • School Nurse - once or twice per year to check in on medical needs of applicants or incoming students;
  • School librarian - For students leaving the school, make sure the librarian knows to collect any books back from them before the students leave for good. This could be a 5 minute meeting or an email with a quick list of leaving students. This is also a great example of collaborating with colleagues where we least expect it. I bet this makes the librarian happy, too.
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Enroll Media Group is a digital marketing agency for schools. We help independent schools and summer camps drive enrollment growth through an improved paid and organic digital marketing presence. From SEO and Google Analytics dashboards, to Social Media and Search ads, EMG partners with 100+ independent schools around the world. We are currently taking on new partnerships for Fall 2025.

 

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I’m a teacher at heart, and love helping people get better at what they do.
 
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