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A Note from Julie, the Greenhouse Curator:
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Earlier this week, my husband and I took our beagle, Harley, on a sniffari around the grounds of Graylyn Estate and Conference Center in nearby Winston-Salem. In the middle of the long driveway that curves toward the beautiful stone building, we noticed a small sign: Speed Limit 17.
 
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We laughed, wondering who chose that number—and why. It’s whimsical, unexpected, and it makes us smile every time we visit.
 
That little sign got me thinking: What’s the “Speed Limit 17” sign in my business? In yours? 

Proofreaders and editors aren’t always seen as playful, but adding a touch of whimsy can make our work feel more human and approachable while still keeping it professional.
 
Here are a few ideas:
  • Share a fun fact in your social media bio or the About page of your website. Slip in a quirky detail about the oddest thing you’ve proofread or a funny behind-the-scenes moment.
  • Give your services creative names. Light, approachable titles can make your offerings stand out. If your brand follows a particular theme, you might even name your services to fit it.
  • Add whimsy to your portfolio or samples. Include a humorous “before and after” edit, or showcase the quirkiest typo you’ve ever fixed.
  • Show your day-to-day. Post a photo of your workspace, your pet “coworker,” or the most interesting word you looked up this week.
Sometimes it’s the unexpected touches that people remember most.

I’d love to hear your ideas: How have you added a touch of whimsy to your business (or how would you like to)?

 
Origin Stories: Yours and Mine 🌱
Last week, I asked Leaflet readers and LinkedIn followers to share their “how it started” stories—the seed that planted their love of proofreading, editing, or words. 
 
Here’s a chart that shows the response percentages:
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A. A teacher or professor inspired me.
 
B. I’ve loved reading, language, and all things related to words since I was a kid.
 
C. My career path led me here (e.g., writing, publishing, communications, academia).
 
D. Other
 
And for those who are curious, here's my origin story. 👇🏻

The seed for my career was planted early. As a little girl, I dreamed of being a teacher. I even turned our basement into a classroom with old textbooks and made my younger brother be my "student.”
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Here we were in the early 1980s: the “student” and the “teacher” 😊
 
By eighth grade, that seed had started to grow. I enjoyed English class so much (mostly due to my amazing teacher) that I was inspired to narrow my focus to that subject in particular. Grammar came naturally to me. I loved reading (especially mysteries), and I enjoyed writing. Choosing English education for middle and high school students felt like the right path, and after college, I spent 13 years teaching junior high and high school English.
 
In 2016, a new seed began to sprout. I’d caught the entrepreneurial bug and wanted to build a business using my grammar skills while having the flexibility to attend my son’s events and be present for my family. One day, while scrolling Pinterest, I came across transcript proofreading. I didn’t know anything about transcripts or the legal system, but I knew I could proofread. I completed a course, launched my business, and started working with clients that summer.
 
After several years, I began dreaming of something more—a community for proofreaders and editors and a way to share what I’d learned from running my own proofreading business. That’s when the seed for The Proofreader Greenhouse was planted, and in 2023, it officially bloomed.
 
In many ways, my desire to be a teacher has come full circle. Only now, my “classroom” is filled with proofreaders and editors eager to grow. 💚

 
Favorite LinkedIn Posts This Week:
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Here are three posts I enjoyed reading on LinkedIn recently:
 

 
Catch of the Week:
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A leech is a parasitic worm that attaches to a host and feeds on its blood. To leach is to drain or wash away a substance, usually by water filtering through something. 💡
 
Catch of the Week screenshots come from my transcript proofreading. I can't change what a person said, but I can make sure words are spelled correctly and punctuation marks are in the right spots. If you're interested in learning more about transcript proofreading, I wrote an article about it here.
 

 
This Week's Featured Proofreader or Editor:
Eileen's Proofreading & Editing Services
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The Proofreader Greenhouse asked:
  • What type of content do you proofread or edit? 
    I proofread and copyedit fiction. Mysteries are my specialty. They’re my go-to when I’m relaxing with a novel. Whether it’s a cozy mystery, a detective novel, or a thriller, I enjoy using my familiarity with the genre to help authors make their novels correct, clear, consistent, and ready for publishing.

    I also proofread and copyedit nonfiction. This includes memoirs, self-help books, articles, blogs, and websites. I ensure the writer's intended message is clear and impactful for their readers.
     
  • Did you complete training for proofreading or editing?
    Several years ago, I completed the General Proofreading: Theory & Practice course by Proofread Anywhere and received a certificate of excellence. Since then, I’ve taken the Copyediting Fiction course by the EFA (Editorial Freelancers Association) and the Introductory Certificate in Editing course by ACES and the Poynter Institute. I’ve also taken both the Beginning and Intermediate Copyediting for Fiction courses by Club Ed Freelancers.

    My learning doesn’t stop there. I continue taking courses to strengthen my skills and knowledge and to keep up with the constant changes in the editing and proofreading world.
     
  • What's your favorite thing about your proofreading or editing work?
    To be honest, the freedom to proofread or copyedit while wearing a T-shirt and shorts as well as the flexibility that allows me to create my own work schedule. I often begin working late morning or early afternoon and continue into the evening. Of course, the opportunity to help mystery authors get their creations to flourish is another big plus.  
     
  • What causes you the most frustration in your work?
    When an author relies solely on AI for copyediting or proofreading. They put so much time and effort into writing their novel—why trust it to a machine that may change their writing style and disrespect their voice? It takes a human editor to understand the nuances of an author's writing and know when something is an effective stylistic choice and when it's an error that affects accuracy, clarity, or consistency. 
     
  • What tip(s) can you share with other proofreaders or editors?
    If you're just starting out, don't get discouraged if you don't find work within the first month or two. Marketing is a challenge—believe me, I know. Ask more experienced editors and proofreaders for advice. Join professional organizations such as the EFA and ACES. Find the social media platforms that your ideal clients visit. Write helpful posts and make comments that add to the conversation. Join networking groups. There are so many ways to get that first client. If one approach isn't working, try another. Finally, never stop learning and improving your skills.
     
Connect with Eileen: Website | LinkedIn | Bluesky
 

Plant Photo of the Week:
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I recently visited a marsh boardwalk about 25 minutes from my house and captured lots of photos of these Indian Lotus plants. Aren't they beautiful? 🪷️
 

 
Let's keep growing together!
Julie
 

 
What did you think of today's email? I'd love to hear your thoughts, questions, or feedback. Email julie@theproofreadergreenhouse.com
 
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7893 Old US Highway 52
Lexington, NC 27295, United States