BY FORWARD FEMALE

The smartest strategies aren’t always about doing more. They're about creating momentum through innovation. The founders and brands making waves right now aren’t just following playbooks, they’re rewriting them. Take Apple’s iconic Shot On iPhone campaign for example, where they transformed customers into brand storytellers, setting the benchmark for how user-generated content can fuel global marketing. That's the level we aim to be on! 👏

 

Innovation happens when you reimagine the tools in front of you, flip expectations on their head, and find fresh ways to connect with people. We’ve got the strategies you can use to build that momentum lined up below.

 

Let’s get into this week’s Edit 👇

We’re unofficially calling this the collab of the century! 🥰

 

ManyChat and Flodesk are leveling up your funnel by integrating social followers into email subscribers through automation. Yes, that means you can automatically add newsletter subscribers just from a simple DM. We use DM marketing all the time to drive registrations, grow subscriber bases, and generate leads for clients. We even just had a client get 4x more registrants from doing this alone! 

We're obsessed with events right now (and for a good reason)! Nothing builds momentum quite like bringing people together. Events spark brand awareness, create loyalty, and turn casual followers into true fans. They're not just one-night moments, they leave a lasting impact and give your brand stories to tell long after the event even ends.

 

Shoutout to our clients showing us how it's done: MiMo productions (producing events for Happy Gilmore 2 with Netflix) and Maria Menounos, who just hosted her first-ever Heal Retreat recently.

 

Both prove that the best events don't just fill a room, they build energy and excitement people can't stop talking about. And that's the type of momentum we like to see!

Pickle is redefining fashion freedom with a peer-to-peer rental app that makes style sustainable and accessible. Check out how they're helping everyone find looks that serve whether it's for a big event or simply a date night! 👇

*BTW Small Business Award Nominations are open until December 8, 2025, at 7:00 a.m. ET. Apply for a chance to have your impact recognized at the national-level!

 

Think your business bestie needs this too?
Forward this email to her, we’re all about growing together. ♥️

 

See you next Monday,
The Forward Female Team