BY FORWARD FEMALE

The smartest brands aren’t growing alone; they’re growing together. Collaboration has become one of the most powerful tools for building momentum, sparking innovation, and expanding reach. They can even bring in up to a 41% increase in revenue. Insane to NOT take advantage of this in your marketing strategy.

 

When you collaborate, you’re sharing audiences, creativity, and most importantly, trust. The most iconic collaborations earn that status because of the authentic alignment. Marketing is all about creating a feeling, and people can feel when something is off. So, how do you do collaborations in the right way?

 

Let’s get into it in this week’s Edit 👇

If you thought we left Gap back in the 90s, think again. They're making a massive comeback, largely due to strengthening their marketing and, you guessed, the right partnerships. They've been focused on drawing in younger gens and doing so by aligning themselves with artists like KATSEYE, Troye Sivan, Beis, and more.

 

Their most recent (& most loved at over 400 million impressions) “Better in Denim” ad took advantage of some industry controversy (if you know what we mean 🦅) and positioned themselves as an inclusive, cool alternative. The campaign also took place without scripts, letting their energy, movement, and KATSEYE in the clothes do all the talking. There is a lot of nuance and subtlety that only works because of how natural the collab feels! 

Collaboration doesn’t always have to be big names or big $$$, but can be scaled to fit your business. That’s why we LOVE this episode of The Goal Digger Podcast, featuring 10 actionable and creative ways to collaborate, cross-promote, and grow together. Hopefully, it can spark some new ideas to implement in your own biz!  

Heal Squad with Maria Menounos podcast is making health conversations accessible to everyone by bringing together experts, thought leaders, and some of your favorite voices. They've been a long-time client, and we just took their podcast from digital to IRL retreat style. We couldn't be more proud of it… Check it out here 👇 (& don't forget to give them a follow while you're there 😉)

*BTW Small Business Award Nominations are open until December 8, 2025, at 7:00 a.m. ET. Apply for a chance to have your impact recognized at the national-level!

 

Think your business bestie needs this too?
Forward this email to her, we’re all about growing together. ♥️

 

See you next Monday,
The Forward Female Team