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Issue #1: When your marketing matches your experience. It may be best viewed on your laptop/desktop.

Thank you for being here and trusting me to land in your inbox. My hope is that this monthly newsletter is something you look forward to receiving each month. My goal is to provide that monthly spark and inspiration for your marketing. To get you noticing things, thinking differently and away from your desk. To provide value, but to never overwhelm. 
 
Kirsten J.
 

This month's inspiration:
 
PORTO, PORTUGAL
I believe that inspiration is everywhere for your marketing. You just have to notice it. This month's issue was inspired by my family's recent trip to Porto, Portugal and some of the amazing experiences we had there particularly at this hotel and this store. It has also been inspired by the many conversations I've had with Business Consultant, Erin Binns. If you know Erin you know she lives and breathes all things customer experience.
 
Below are things to reflect on and do throughout September. 

WHY IT MATTERS
 
I always think of marketing and customer experience like two sides of the same coin. You can have the best email, the prettiest website, the most clever social post, but if the actual experience doesn’t match? People notice. 
 
On the flip side, when your marketing and customer experience line up, people remember you, recommend you, and come back for more. That’s where the magic happens. And if you think about it when people recommend you, you don't have to do as much social media…
 
 
 
 
01

MINI REFLECTION
 
This month I'd love you to think about this question: What’s the best customer experience you’ve ever had? 
 
Now ask yourself what made it a great experience and have you ever recommended this business to others in your circle? 
 
Now, the flip side. What do you do when it's a not-so-great experience?
 
02

THIS MONTH'S FIELD TRIP.
 
Each month we're going to tap into the power of observation and get moving. This month I'd love for you pop into a bricks and mortar business that you've seen on Instagram that has sparked your curiosity because of how their marketing looks.
 
How it feels to be their customer in real life? Does the experience match the marketing? Does it surprise you? What did you notice?
 
03

GET CREATIVE

Write one sentence that describes how you want people to feel after they work with you or buy from you. Then test using that sentence in your social posts or even in a welcome email.
 
Here's an inspirational (t-shirt) headline from one of our favourite neighbourhood pizza spots. They want people to feel like they've had the best pizza in Toronto that's been here for over 60 years.
04

YOUR SEPTEMBER TO-DO
 
Pick one customer experience touchpoint in your business to improve. Maybe it's how you send invoices or your onboarding process or how you package your products. Ask yourself: does this feel like my brand? What can you do to improve the experience that would make people go WOW and start spreading the word?
 
 
 
05

Word of mouth is king in the noisy world we live in.
People talk about the things they love and don't love. Give the people who buy or work with you the best experience and they will be talking in a good way about you. Think about it. Where does a lot of your business come from these days? 
If I improved my customer experience, my marketing 
would be easier…
 

Thanks for reading. If this month's issue sparked anything for you, let a friend know that they should be here too. I'll have a little surprise for you too for helping me grow field trip marketing.
NEXT MONTH we'll BE FOCUSED ON THE DIFFERENT WAYS TO TELL A STORY DEPENDING ON YOUR BRAND.
 
Kirsten 
 
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1500 Woodbine Ave
Toronto, ON M4C4G9, Canada