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👋 Hey there, and welcome!
 
Thanks for being here for the very first stand-alone edition of The Scroll Down. Each week, we’ll cut through the noise and give you the latest social media updates you actually need to know - plus a quick breakdown of why they matter for communicators, creators, and brands. Consider this your shortcut to staying ahead without doom-scrolling. 
 
Let's get into it!  

📌 Instagram
  • Discover Feed for Reels (test) – a new way to surface trending content + fresh creators.
  • Search Shortcuts – TikTok-style search suggestions now appear at the bottom of Reels.
  • Picture-in-Picture Mode – watch Reels while multitasking in other apps.
  • Expanded DM Filters – now lets you sort by Story replies, Unread, Unanswered, Followers, and Verified users.
📌 Threads
  • Long-Form Text Attachments (test) – post a formatted block of text (bold, italic, underline) without threading.
📌 TikTok
  • Voice Notes + Expanded DMs – send 1-minute voice memos and attach up to 9 photos/videos in messages.
📌 YouTube
  • Hype Feature Goes Global – fans can “hype” 3 videos per week for creators under 500K subs, boosting them onto leaderboards.
📌 U.S. Policy Watch
  • TikTok Shutdown Deadline Extended Again – Trump called national security worries “overrated” and pushed the divestiture deadline to September 17, 2025.
💡 Why This Matters
  • Instagram: more discovery + multitasking = more ways to expand reach.
  • Threads: testing thought-leadership content directly in feed.
  • TikTok: richer DMs may shape new audience engagement formats.
  • YouTube: small creators get a shot at visibility.
  • Policy: TikTok’s future in the U.S. is still uncertain — keep monitoring.
That’s it for this week’s Scroll Down.
Next Thursday, I’ll be back in your inbox with the freshest updates and what they mean for your work. Be sure to share this with your social media bestie so they can stay ahead of these changes just like you! 
 
👉 Got a favorite update this week, or want me to dive deeper into one of these changes? Just hit reply and let me know.

😵‍💫 Feeling overwhelmed by all these updates?
You’re not the only one. Platforms change faster than most teams can keep up with, and it’s easy to feel like you’re always two steps behind. The truth is: you don’t need to chase every new feature or stress over every algorithm tweak. You need a strategy that helps you focus on what matters most for your brand and your community.
 
That’s where we come in. At 989 Creative Group, we help mission-led businesses, nonprofits, and entrepreneurs cut through the noise with:
📌 Clear strategies tailored to your goals
📌 Content that actually connects with people (not just feeds the algorithm)
📌 Ongoing support so you can stop guessing and start growing
 
👉 Whether you need a one-time reset or a long-term partner, we’ll help you stay confident, consistent, and ahead of the curve. Schedule a call with us today to learn more.

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