Fall isn’t just about pumpkin spice and football—it's prime time for real estate agents to sharpen their prospecting game. The market is shifting, buyers are recalibrating, and sellers are watching the end of the year closely. If you want to finish 2025 strong, now’s the time to make a few small but powerful adjustments.
Here are three prospecting tweaks you can put into action this week to build momentum and double your pipeline before the holidays:
1️⃣ Leverage “Micro-Events” Instead of Big Open Houses
Open houses are great, but small, focused gatherings can make you unforgettable. Think:
A coffee & market update at your local café ☕
A neighborhood “pumpkin decorating day” 🎃
A 20-minute “Ask Me Anything” on Instagram Live
These “micro-events” make you approachable and position you as a community connector—not just another agent with flyers.
Action Step: Pick ONE micro-event for October. Keep it simple, fun, and personal.
2️⃣ Master the 5-5-5 Follow-Up Rule
Most agents give up after the first call or email. Don’t be most agents. Instead, try this:
5 minutes after meeting someone → Send a personalized text or DM.
5 hours later → Share something valuable (a market stat, a neighborhood video).
5 days later → Call them and check in.
It’s not pushy—it’s consistent value delivered fast. This rhythm keeps you top-of-mind without feeling salesy.
Action Step: Script out your 5-5-5 touchpoints today and test it with 3 new leads this week.
3️⃣ Optimize Your Digital Business Card
Forget the old-school stack of cards. In 2025, people save you in their phone with a tap. Platforms like Popl or HiHello let you share a sleek, branded digital card with links to your listings, reviews, and socials.
Every introduction becomes a warm lead funnel. Instead of “losing” contacts in the shuffle, you’re now driving them straight into your digital world.
Action Step: Upgrade your card this week. Add a clear call-to-action: “Tap here to see today’s hottest listings.”
These tweaks don’t require more hours in your day—just smarter, sharper moves. Try even one of them consistently, and you’ll feel the pipeline shift by Thanksgiving.
Remember: Fall momentum = Spring domination.Start planting seeds now, and your business will thank you in 2026.
Meet
Olá Odunaike-Cherry
I want to take a moment to shout out my amazing referral partner, Olá Odunaike-Cherry, a dedicated Texas REALTOR® serving Central Texas, Austin, and San Antonio. Olá trusted me with her clients, Jennifer and Sam, who made the big move from Korea to Fort Knox—and I couldn’t be more grateful for our relationship. Her commitment to helping sellers, first-time buyers, and military families shines through in everything she does. 🩷
If you’re an agent looking for a trusted partner to take care of your referrals, I’d love to connect. Let’s build relationships that help clients feel at home no matter where life takes them.
Please don't forget to connect with me on Instagram at @lolaa_ur_realtor. I FOLLOW BACK!
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