Did you used to read “Choose Your Own Adventure” books? 
 
I loved them so much when I was younger. I think there was something to the fact that they seemed very efficient to me…like 10 books in one. I appreciated that on long car trips. (#noipadinthe’80s).
 
But I specifically remember connecting with the fact that there were no consequences for my choices. If I didn’t like the way something turned out, I could just make a different choice. No one got hurt. No financial ramifications.
 
It was a free pass for someone like me who was otherwise inclined to weigh the pros and cons of every single choice. Even at age 10.
 
I had the freedom to choose without consequences of the choice.
 
I don’t know that I’ve ever felt that kind of freedom in any facet of my life since!
 
These days, as a solopreneur, though, I’ve been edging closer and closer to living this reality in my professional world.
 
Like navigating through the books, solopreneurs have the opportunity – the responsibility even - to make choices based on instinct and roll with it.
 
What makes that possible is embracing your clearly identified purpose; the “why” behind what you are doing.
 
"I do what pays the bills," is a version of clarity initially, but that can leave us feeling desperate over time.
 
You must name and access the purpose that fires you up!
 
By defining your professional purpose and values, you've got a roadmap for making decisions. So refer back to the map when a choice leaves you unfulfilled or dissatisfied.
 
As your trusty guide, I'm here to help you create a life and biz you love – filled with freedom, focus, and fulfillment.
 
Remember, clarity is kindness – to yourself and your business.
 
Championing you on,  
 - Stefanie

Image item
Meet Matt Small

Image item

Hot tips
3 Ways to Embrace Purpose and Flexibility While Finding Direction
  1. Reflect on your core values: Take time to identify your personal and professional values and align them with your business. By reflecting on your values and incorporating them into your business practices, you'll make more confident decisions even when you need to make drastic changes. For example, if you are a fashion designer who values sustainability then you know choosing to work with a responsible manufacturer is in alignment. 
     
  2. Spot your unique strengths: Even if you work in a popular field, nobody else has your distinct set of skills. Name the things that differentiate your business and provide more value to your clients.. For example, if you're a personal trainer specializing in yoga and nutrition, emphasize your holistic approach to wellness. This dual strength offers clients a well-rounded fitness journey that other trainers may not be trained to offer.
     
  3. Be flexible: It's essential to be open to change and adjust your business strategies as needed. That doesn't mean throwing out what you've done or starting from scratch on something out of left field. But an extension of what you already do that meets your clients' evolving needs keeps your business relevant. For example, if you're a graphic designer specializing in printed materials, but notice a growing demand for social media graphics, consider expanding your services to cater to this trend.

 
Just for fun
 
Image item
 

What Don't You Want To Do?
Many business owners simply ignore  doing the things that take too long, they are inexperienced at, or they simply don't want to do.
 
Give yourself the opportunity to reach new goals in 2025 by offloading them or engaging someone
 
How can I help you?
* Refresh Your Website 
* Produce Your Video Intro 
* Write Your Newsletters or Blog Posts
* Make You Business Cards
* Design Custom Merch
…and so much more

COULD YOU HELP?

 
 
Was this newsletter useful? 
335 Berry Street
San Francisco, CA 94158, United States