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This week's blog is here! Read it now right here.

 

Typically, you would receive our Creative Gazette on Wednesdays. The Creative Gazette is your deep dive into strategic marketing without the stress. We give you tangible resources you can implement to DIY your marketing and center your audience as the hero. 

 

That said, I had a human moment this week where I needed to the push the launch of this week's newsletter. Gentle reminder that it is 100% okay to move a deadline if it honors your inner peace and supports those who support you.

 

There was so much happening earlier this week and I felt like I wanted to give you something worth digesting, not something rushed. I hope you can forgive me that I am couple days late. We promise to continue to be in your inbox every Wednesday with The Creative Gazette and every Thursday with The Scroll Down. David is SLAYING that, by the way. ICYMI: Make sure to check out yesterday's edition by clicking here. 

 

When the economy slows, the first instinct is to cut marketing.

 

But here’s the truth: that’s the fastest way to lose momentum.

 

Research shows that brands who maintain or increase marketing during downturns grow sales 200%+ faster once recovery begins. Why? Because while others go quiet, they stay visible, trusted, and connected.

 

✨ Why cutting marketing feels safe (but isn’t)
✨ Real-world evidence from past recessions
✨ How to invest strategically in 2025 & 2026 without overspending
✨ Why brand identity and storytelling matter more than ever

 

👉 Read the full blog post here

 

And if you’re ready to reset your strategy, let’s talk:
 

 📅 Reserve a Brand Tonic Strategy Session now.

 

Searching for a marketing advisor to help your brand soar into 2026 & beyond? Explore our bespoke retainer services to build a steady, values-driven presence.

 

Marketing isn’t optional, it's your lifeline.

 

Running your brand while keeping up with constant changes can feel like building the plane mid-flight. That’s exactly why we created the Brand Tonic Strategy Session.

 

This isn’t a templated audit. It’s a collaborative, focused intensive designed to cut through the noise and give you a strategy rooted in your brand identity.

 

In just 2 hours, you’ll:
✅ Anchor your brand in values + voice (no trend-chasing)
✅ Build a strategy that fits your time, energy, and team
✅ Clarify what matters most — and what you can ignore
✅ Map a clear content + comms roadmap
✅ Walk away with a full follow-up report so you’re never left guessing

 

 

 

No fluff. No guesswork. Just clarity. And a clear action plan to make your marketing soar.

📬 ICYMI: A quick heads up!
We’re making some exciting changes to how we share content with you.

That means more room for us to go deeper, without overwhelming your inbox.

 

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Curious about what’s working in digital strategy right now? We’ve got insights.
→ Check out our latest blog posts for trend breakdowns, case studies, and ideas you can steal (we don’t mind). 

 

Marketing shouldn't feel like a panic button. We help you show up consistently with a story that resonates - launch or no launch. Whether you're a nonprofit rallying your people or a brand building momentum, we bring strategy, clarity, and a calm, collaborative energy to the table. Let’s build something that actually feels like your brand.