As late summer unfolds in the weeks following
Leona’s GRAND UNVELING, I’ve found myself habitually spellbound by the notion of ‘final form’ and the way its elegance often veils the narrative that precedes it…
A moment, art directed + photographed.
An object, beautifully packaged + pristine
A cocktail, vesseled + garnished to perfection.
A letter, re-written in ink + signed.
[ THIS EMAIL, re-formatted + RE-exported ♾️ times ]
My studio is brimming with failed attempts at conjuring all that comprises LEONA: worktable piled high with dozens of iterations of each object, broken machine needles glittering in every peripheral glance, hardwood floor turned feathered carpet. Seemingly irrelevant when their final form is welcomed by new eyes + hands, it's often the endeavors that didn’t work that shape the semblance + story of an object THE MOST.