Image item
Hi there, First name / friend!
 
This week's blog is here! Read it now right here.
 
 
AI-powered search tools are rewriting the playbook. When your customers ask questions, they’re often seeing AI Overviews or generative results, not just Google’s blue links.
 
👉 The question is: will your brand show up in those answers?
 
This week’s blog breaks down how to optimize for:
✨ AEO (Answer Engine Optimization)
✨ GEO (Generative Engine Optimization)
✨ Traditional SEO—still relevant, but evolving fast
 
Inside the blog post this week, I’ll show you:
The exact changes reshaping discoverability
5 steps to make your content AI-friendly
Why brand identity still matters more than ever
 
Your content could be invisible if you ignore AI-powered search. 
 
 
If your content isn’t optimized for AI-powered search, you’re already behind. 
 
Let’s fix that.
 
📅 Book a Brand Tonic Strategy Session to start future-proofing your marketing strategy. 
 
Searching for a marketing advisor to help your brand soar into 2026 & beyond? Our books are now open and we are accepting clients for projects and retainers. Download our services & pricing guide to explore our bespoke offerings and retainer services to build a steady, values-driven presence. Want the guide sent to your inbox directly? Click here.
 
~ Cam & David 

🆓 Marketing Audit Checklist
Brand Tonic Strategy Sessions
Running your brand while keeping up with constant changes can feel like building the plane mid-flight. That’s exactly why we created the Brand Tonic Strategy Session.
 
This isn’t a templated audit. It’s a collaborative, focused intensive designed to cut through the noise and give you a strategy rooted in your brand identity.
 
In just 2 hours, you’ll:
✅ Anchor your brand in values + voice (no trend-chasing)
✅ Build a strategy that fits your time, energy, and team
✅ Clarify what matters most — and what you can ignore
✅ Map a clear content + comms roadmap
✅ Walk away with a full follow-up report so you’re never left guessing
 
2 hours | 1 powerful transformation | 1 aligned strategy
 
 
No fluff. No guesswork. Just clarity. And a clear action plan to make your marketing soar.

📬 ICYMI: A quick heads up!
We’re making some exciting changes to how we share content with you.
  • The Creative Gazette will keep delivering big-picture marketing insights, strategies, and thought leadership.
  • The Scroll Down will now be its own newsletter — fully focused on the latest social media updates, platform changes, and digital trends you need to know each week.
That means more room for us to go deeper, without overwhelming your inbox.
 
Choose your list here to make sure you're getting the updates that matter most to you. 
Please note that if you have not updated your preferences by Tuesday, September 30. We will keep sending you all communications. We promise nothing spammy tho!
 
Know a friend or work bestie that needs these insights in their inbox every week? Forward this email to them and share why you love our newsletters! Nothing better than a referral from a friend to sign up.
 
We are so glad you're here, friend.
Cameron + David
 
Image item
📚 Read the Latest
Curious about what’s working in digital strategy right now? We’ve got insights.
Check out our latest blog posts for trend breakdowns, case studies, and ideas you can steal (we don’t mind). 
 
🖤 What We’re About
Marketing shouldn't feel like a panic button. We help you show up consistently with a story that resonates - launch or no launch. Whether you're a nonprofit rallying your people or a brand building momentum, we bring strategy, clarity, and a calm, collaborative energy to the table. Let’s build something that actually feels like your brand.
 
Image item
 
📅 Schedule a Discovery Call
Ready to discuss your brand's future? Let's connect and explore how we can support your mission. 
📝 Submit Your Project
Have a project in mind? Share the details, and we'll get back to you with a tailored proposal. 
⚒️ Explore Our Services
Discover how our services can elevate your brand and amplify your impact.
🤝 Refer a Friend
Know someone who could benefit from our expertise? Refer them to us, and receive a $100 thank-you gift if they become a client. 
 
Image item
 
Get social with us ⬇️
Visit our Facebook
Visit our Instagram
Visit our LinkedIn
Visit our Threads
Visit our Tiktok
Visit our Website
12215 S Ellis Avenue
Traverse City, Michigan 49684, United States
 
This email was sent to ⬇️
Email address / email address
Were you forwarded this email? ⬇️