Say that with me slowly:
One thousand. Nine hundred. And ninety-five dollars. For a book. WHAT?

 

We’ve all invested in things that stretch us: a course, a conference, a trip across the world. I’ve done it. I’ll do it again. 

 

But a book? For nearly two thousand dollars? That's not just a price tag, that's a statement.

 

The price forces us to pause and ask:

That’s exactly what we’re unpacking in this Luxury Edition of The Book Report.

 

You may not be Rihanna, but you can use those same core principles, vision, positioning, and strategy, to elevate your own work into something unforgettable.

 

At Unapologetic Press, we can help you do just that.

 

Consider this issue your own $1,995 lesson, without the price tag.

P.S. Every edition of The Book Report is designed to be a collectible for bold authors. If this was forwarded to you, don’t miss the next one. Sign up for yourself at unapologeticpress.com/report.

 

Love, Rihanna: Luxury Supreme Edition wasn’t just expensive. It was audacious.

 

Sixty pounds. Nearly twenty inches tall. Only five hundred signed copies. And a price tag of $1,995. This book takes up physical, cultural, and financial space, unapologetically.

 

This is exactly the kind of boldness we champion. Because when an author dares to dream and experiment, the book itself becomes proof of creative power.

 

So what actually goes into a book that commands almost two thousand dollars?

No detail about this book is random. It’s a masterclass in what happens when design serves strategy.   

 

This is what we mean when we say create an immersive experience for your readers. The scale alone forces readers to stop, slow down, and journey through the pages. Just watch the unboxing videos on YouTube. The experience begins before a single page is read.

 

 

 

On paper, that margin looks absurd. But that's the difference between selling a book and building a brand. 

 

Every choice raised costs, and every choice signaled luxury.

 

By creating a $1,995 book, Rihanna transformed her story from a publication into a collectible piece of art and culture. The press coverage alone, Vogue, The New York Times, Artspace, was worth more than the margin. 

 

The premium edition also made the $150-195 versions of the book feel like a steal, anchoring the entire line in luxury. And most importantly, it positioned Rihanna not just as an artist or entrepreneur, but as a cultural force who could command space in art, design, and publishing.

 

The ROI isn’t always in the spreadsheet. It's in the positioning and the door it opens.

 

 

Rihanna’s bold choices weren’t accidents. They were strategies, each one designed to create desire. 

 

Here’s how you can leverage those same principles to elevate your own book:

Each of these is a lever of desire. The only question is: which one(s) will you pull?

 

 

Creating multiple editions with distinct covers turned out to be marketing gold.

 

On Instagram, fans didn’t just post photos of the book. They flaunted it. Some even recreated Rihanna’s promo shoot, book in hand. Even the price became bragging rights.

 

Each edition created a quiet hierarchy: you could instantly tell who owned the $150, $195, or $1,995 version. The book became more than a collectible. It became a status symbol.

 

And yet, the brilliance was inclusivity wrapped in luxury. Compared to the $1,995, the 15-pound $150 or $195 edition felt like a steal. It allowed everyone to join the party, just at different levels of access.

 

Your Opportunity
Stop boxing your book into one edition. Ask yourself:

 

 

This book release wasn’t an isolated event. It was orchestrated.

Every launch built momentum for the next.

 

Most authors treat their book like a standalone project. But bold authors, aka visionaries, build ecosystems. They understand that a book isn’t an endpoint. It’s a bridge that connects their brand, business, and movement.

 

Ask yourself:

 

 

This Luxury Edition of the Book Report isn’t about you selling your book for $1,995.
It’s about expanding what you believe is possible. It’s about the choice to create with care, to slow down enough to design something that lasts.

 

The greatest limits on books aren’t access or status. They’re mindset. When you start seeing your book as more than words on a page, everything shifts.

 

At Unapologetic Press, we’re reimagining books from cover to cover and beyond. That’s the heartbeat behind The Book Report: to open your eyes to what’s possible when you exercise your creative power as an author, especially as a self-published one.

 

You may not be Rihanna. But you are a creator. And if you’re bold enough to imagine your book differently, who knows what world might open next.

 

See you next Saturday where we’re going behind the scenes of the minimalist movement and exploring why sometimes, less really is more.

 

Editor, The Book Report

Founder, Unapologetic Press

 

P.S. I’m so excited to create this issue with you. And because this space is built for you, I want to hear from you. What resonated most? What do you want to see more of? What do you want less of? Hit reply and let me know. I read every message.

P.S.S. Every edition of The Book Report is designed to be a collectible for bold authors. If this was forwarded to you, don’t miss the next one. Sign up for yourself at unapologeticpress.com/report.