I’m just going to say it: I’m not a Taylor Swift fan.

I don’t crank up “All Too Well.” I didn’t rush to buy Eras Tour tickets. And I can’t name half the songs on her last album.

 

But you know what? That woman is a business genius.

 

Love her or hate her, Taylor has done something most business owners dream of — she’s built an empire on authenticity, storytelling, and strategy.

Every album rollout is a masterclass in brand consistency.
Every Easter egg is intentional.
Every re-recorded album is proof that protecting your intellectual property matters.

 

She’s not “just a singer.” She’s the CEO of a billion-dollar brand built entirely around her. And here’s the part we can all learn from:

 

Taylor knows her people. And they don’t just listen…they line up, show up, and sell out stadiums.

 

You might not care about pop music or friendship bracelets, but if you’re building a business? You should absolutely care about the strategy.

Burnout doesn’t usually come from one big event. It creeps in quietly through small habits, endless decisions, and saying “yes” when you’re already stretched too thin.

 

That’s why this week’s move is simple but powerful: download my free guide, “31 Days to Click ✗ Burnout.”

Inside, you’ll get:

Your future self (aka the one who isn’t exhausted, overextended, and second-guessing everything) will thank you.

 

You're gonna want to download this ASAP before I snap to my senses and make it a paid resource!

Folding the same shirt three times doesn’t make the laundry any cleaner and obsessing over every pixel, word, or workflow in your business doesn’t make it grow any faster.

 

But I see so many women stuck in that cycle. They spend hours tweaking their website copy before they ever hit publish. They rewrite a welcome sequence for the fifth time before they ever launch the freebie. They “perfect” the backend systems before they ever hand them off.

 

Here’s the hard truth: that’s not your job.

 

Your job is to be the visionary — the one steering the ship, not polishing every bolt. The longer you stay stuck in perfection mode, the more you delay real momentum.

 

This is where I come in. I help my clients break that cycle by taking the backend details off their plate (ya know, the stuff that does need to get done but doesn’t need to be done by them.) 

 

Together, we get it out of the “someday” stage and into the “finally done” column without you having to refold the same shirt over and over again.

 

Because done will always move your business further than perfect ever will.

Here’s the truth: your audience wants more of you. Not more graphics, not more stock photos…YOU!

 

Talking reels are still one of the most powerful ways to grow your brand, build trust, and turn followers into buyers. And if talking on camera makes you freeze up? Instagram Edit's built-in Teleprompter tool is a game changer.

Here’s why I love it:

This tool removes every excuse and makes “showing up on camera” something you can actually do consistently.

 

I've been using it for my "31 Days to Click X on Burnout" series and literally made each of these reels in under 10 minutes.

You don’t have to be everyone’s cup of tea to build something legendary.

 

Do that, and you’ll build your own version of an Eras Tour-level business — fans and all.

To Working Less & Achieving More,