Hi there, First name / friend!

 

Marketing used to be about reach. Now, it’s about recognition.

 

How many times have you got a message from Joe Blow in your LinkedIn inbox or Instagram DM’s that is like “We have this great opportunity to up-level your marketing and brand presence.” I have so many of these as a business owner/entrepreneur. 

 

Curious how you can make your marketing feel more like you? Read this week's blog post to deep dive into strategies to personalize your messaging.

 

IT MAKES ME CRAZY. I want to connect with you, hear more about your story, and commiserate over the ups, downs, and turnarounds with your marketing. Nerdy? Cringey? Nahhh. It is human to want to get to know more about others. 

 

At least, I believe it is. And I hope you do too. Your audience doesn’t want another generic email. They want to feel like you get them.

 

This week’s blog I am breaking down ways you can make engagement feel more human:

✨ Why personalization is no longer a “nice-to-have”
✨ How to make your marketing feel more human
✨ A real story of how empathy increased engagement by 34%
✨ 5 steps to build personalization that actually connects

 

👉 Read the blog post for deeper strategies to connect with your audience on a deeper level.

Because here’s the truth: personalization isn’t about algorithms—it’s about attention. And in 2025, attention belongs to the brands that care enough to listen.

 

📅 Ready to create marketing that feels human again?

 

 

Our books are now open and we are accepting clients for projects and retainers. Download our services & pricing guide to explore our bespoke offerings and retainer services to build a steady, values-driven presence. Want the guide sent to your inbox directly? Click here.

Running your brand while keeping up with constant changes can feel like building the plane mid-flight. That’s exactly why we created the Brand Tonic Strategy Session.

 

This isn’t a templated audit. It’s a collaborative, focused intensive designed to cut through the noise and give you a strategy rooted in your brand identity.

 

In just 2 hours, you’ll:
✅ Anchor your brand in values + voice (no trend-chasing)
✅ Build a strategy that fits your time, energy, and team
✅ Clarify what matters most — and what you can ignore
✅ Map a clear content + comms roadmap
✅ Walk away with a full follow-up report so you’re never left guessing

 

 

 

No fluff. No guesswork. Just clarity. And a clear action plan to make your marketing soar.

Curious about what’s working in digital strategy right now? We’ve got insights.
→ Check out our latest blog posts for trend breakdowns, case studies, and ideas you can steal (we don’t mind). 

 

Marketing shouldn't feel like a panic button. We help you show up consistently with a story that resonates - launch or no launch. Whether you're a nonprofit rallying your people or a brand building momentum, we bring strategy, clarity, and a calm, collaborative energy to the table. Let’s build something that actually feels like your brand.