If you look under the rocks long enough, you're bound to find something of value. At ReCircled our mission is to Think Differently. To look at the idea of Circularity with a new lens, to look at materials not in their current form, but at the molecular level and to create systems and processes that create Molecular Circularity.
Today this has become a reality. Many reading this email are in the Footwear & Fashion industry and what we can all agree on, is the vast majority of the products produced are Petroleum based products. But it's not only the fashion industry – much of what is produced including Packaging, Carpet and much other is petroleum based.
So what if we can now show you a process that allows for Petroleum to become a Product that we can then take back to Petroleum?
Are you interested? You should be.
The above photo is an example of how we created more than 2 gallons of Oil and several other Biobased products from 15 pounds of EVA. Have we got your attention? Now begin to think about one of the biggest pitfalls of Circularity – Profit. Imagine a process that creates an ROI that allows for Molecular Circularity to become a reality. This process is called Hydrothermal Liquefaction or HTL.
Maybe this doesn’t interest you. Maybe you would rather continue to try sticking the Square Peg in the Round Hole when it comes to Circularity. Maybe you like the path we're currently on where it's 1 step forward and 2 steps back. The status quo isn't working.
If you are interested in Thinking Differently – if the idea of Molecular Circularity blows your mind, let’s talk about how HTL will solve many problems.
Over the coming weeks and months we will continue to test and demonstrate how HTL will solve two of the largest problems we have, Waste and Energy. While this is happening, we will be finishing the design and engineering with our partner Merrick and begin to build the HTL system that will help solve fashion's End-of-Life issue.
