👋 Welcome back to The Scroll Down! Meta’s got everyone talking — from scheduling myths to AI rumors — while TikTok sweetens the pot for creators and LinkedIn quietly moves data behind a paywall. Let’s break down what’s real, what’s new, and what you should actually care about. Let's scroll |
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👥 Meta (Facebook, Instagram, & Threads) - Scheduling posts doesn’t hurt your reach
Instagram boss Adam Mosseri confirmed it: using Instagram’s built-in scheduler does not reduce reach. Performance depends on your content and early engagement, not when (or how) you post. - Instagram clarifies: Reels won’t replace your main feed
After rumors that Reels might take over Instagram, Mosseri reassured users that it’s an opt-in test — not a permanent shift. Photos are still central to the platform’s experience. - Facebook upgrades its Reels engine
Facebook says its Reels recommendations now learn your interests faster, showing up to 50% more relevant videos the same day you engage. - Threads tests “ghost posts”
Threads is experimenting with time-limited posts that disappear after 24 hours — essentially a text-based “Stories” feature in early testing. - Instagram adds PG-13 filters for teens
Teen accounts now default to strict content filters that block mature or risky content, with parents able to loosen settings manually.
💡 What to Do About It - Keep scheduling content confidently — no reach penalty.
- Balance photo + video content as Reels and static posts share the feed.
- Watch how AI-driven curation evolves — this could impact your engagement strategy.
- Repost top-performing Instagram Reels to Facebook for added exposure.
🌟 Trend to Try - Conversational Threads. Try short, ephemeral updates that invite responses. Think “morning check-ins” or hot takes that feel fleeting and authentic.
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🎶 TikTok - Creators can now earn up to 90% of subscription revenue
TikTok’s new model gives U.S. and Canadian creators a 70% base payout, plus up to a 20% performance bonus — one of the most creator-friendly splits in social media. - AI ad automation expands
TikTok continues pushing GMV Max automation for TikTok Shop — despite mixed reactions from advertisers who prefer manual control. - Travel Ads officially launch
TikTok’s new Travel Ads format is optimized for trip planning and conversions, making it ideal for hospitality and tourism brands ahead of holiday season.
💡 What to Do About It - Encourage creators you manage to activate TikTok subscriptions for extra revenue.
- If you’re running TikTok Shop campaigns, expect more automated ad optimization.
- Test Travel Ads for tourism and experience campaigns — early adopters will benefit.
🌟 Trend to Try - Remix reactions. Use split-screen duets or greenscreen commentary to jump on trends while keeping your voice front and center.
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LinkedIn - Competitor Analytics now paywalled
Starting October 15, free Company Pages can only benchmark against one competitor. Premium Company Pages (£99/month) retain access to up to nine. - Creator analytics expansion in beta
LinkedIn is testing new engagement insights that show audience breakdowns by job title, industry, and location. Early testers report it’s rolling out gradually to select users.
💡 What to Do About It - Save your existing competitor data before access tightens.
- Consider if Premium is worth it for competitive benchmarking.
- Check for the new analytics dashboard — deeper insights could inform your content themes.
🌟 Trend to Try - Mini case studies. Create carousels breaking down campaign lessons in 3–5 slides. They’re performing well for B2B creators and company pages alike.
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YouTube 💡 What to Do About It - Experiment with dual-format streams to boost reach on both mobile and desktop.
- Use YouTube’s automatic highlights feature to feed your Shorts strategy.
🌟 Trend to Try - Hybrid short-to-long launches. Drop Shorts previews 24h before a main upload to drive early views.
- Collaborative series. Partner with other creators for multi-episode storytelling.
- Premiere events. Use YouTube’s “Premiere” feature to mimic live TV moments.
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That’s your week in social. Scheduling myths? Busted. Revenue splits? Better. Analytics? Pricier. The social landscape is evolving fast — stay agile, stay curious, and keep your scroll strategic. |
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