A popular 10-day cocktail festival brought a six-figure boost to Coventry’s hospitality sector for a second successive year.
Coventry Cocktail Week returned in September, and figures have revealed it generated a direct economic impact of £428,580, with 28 bars, restaurants and pubs taking part across the city centre.
This is an increase of more than £137,000 from the inaugural event, with more than 3,750
wristbands sold for 2025 and more than 65 cocktails and offers available for wristband holders.
Coventry Cocktail Week is organised by M.ad Agency in partnership with Coventry Business Improvement District (BID).
Wristband holders could access £5 signature cocktails across the participating venues, with businesses involved selling on average 269 additional cocktails, with one bar selling 881 signature cocktails.
More than half of the attendees used their wristband over multiple days, with 15% using their wristband for more than four days.