Leave it to my microscopic bladder to make my trips to the bathroom the highlight of my entire night.

 

I went to a Halloween ~adults only~ party this weekend. An activity I haven’t participated in a hot ass minute!

 

This was not your average Halloween party.

 

 

 

And ohhhhh baby, they committed.

 

From the outside, it looked like a regular-ass house.

 

The front and backyard decor was your average Home Depot Halloween setup—literally 0 complaints, they’re still dope af.

 

But as soon you walk in to the house, the circus tent drops. You have officially entered the mf freak show.

 

Everything was drenched in red light.

 

The ceilings were draped with thick red-and-white fabric like a real circus tent.

 

Skeletons were posted up on the couches like they just clocked out of a 10-hour shift.

 

But the real money-maker?

 

 

Every time I went in, I noticed something new.

 

 

 

 

“HELP” written on the mirror in what looked like blood.

 

And yes—I even clocked the Costco toilet paper (the best kind, imo)

 

The floor had bloody footprints walking toward the toilet.

 

And when I sat down to pee?

 

Bloody baby handprints—like a baby tried to crawl their way out.

 

AHHHHHHHHHH!!!

 

The red light bouncing off chrome, fake skulls, and cobweb shadows gave everything a warped, fever-dream vibe.

 

I cannot get over how they committed to the bit in every single room. I’ve been to full haunted house productions with less pizazz.

 

This was immersive. Curated. Art directed.

 

 

Like the best kind of fever dream—where you’re slightly scared, but mostly impressed.

 

It had me feeling right at home.

 

Like I was Twisty the Clown from American Horror Story: Freak Show.

 

(Ya know…before he turned into a serial killer and all)

Let’s get nerdy today—

 

User Experience (UX) = the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product/offer.

 

Or in English: UX is about predicting how people move and making it easy for them to do what they already wanted to do.

 

You don’t always notice good UX because when it’s present, it doesn’t make you pause or flinch.

 

You peruse, scroll, click, glide through the site like it’s second nature.

 

This is when you want to put on your Raven Baxter psychic hats when you’re building your websites.

 

 

On my shop page, this is the product for my template 👇🏽

I don’t know what your gonna click first to learn more about the product. While the “obvious” choice might be the bright yellow button, you might click on the picture, or maybe even the product name.

 

I made every part of the product details clickable — the image, the name, the “get the deets” button.

 

So that no matter where any one of you would be likely to click, I’ve got ALL my bases covered.

 

This doesn’t make or break the sale if one thing isn’t linked. But if you click one of these and nothing happens, it will break the rhythm.

 

And rhythm matters.

 

Start building it by thinking of your user’s needs. Because that’s what gets people to take action (BUY).

 

 

Pick a main page on your site (like your homepage or services page) and go through it like a brand-new visitor.

 

Ask yourself things like:

 

 

Don’t have a website to test all this on yet?
 

 

Built with strategy and seamless user experience that makes people wanna stick around and wish they had their CVV code memorized.