Hi First name / darling,

 

This week I decided to pull away from social media.

And while I should have been packing our suitcases for our holiday to Florida TOMORROW, I was up until all hours finessing my 15-grid (yes, FIFTEEN!).
 

Being sucked into the social media vortex snuck up on me so slowly that I didn't even notice it happening. The whisper of "you should post something" became the background hum of my daily life. The kind of itch you know you shouldn't scratch but do anyway because it brings that momentary hit of relief (and dopamine).

 

Somewhere along the way, my old friend anxiety (that toxic ex who always sneaks back in wearing a new disguise) started whispering too. Now it wasn't "check your symptoms," it was "check your Instagram." Different story, same validation loop.

 

Since the start of the year, I've been building the case for Big Deal Identity Werk — something I've been doing with clients since 2020 but never quite labelled. Social media seemed like the obvious place to talk about it.

 

But if I'm honest? It's October, and I haven't focused marketing my business anywhere else. Between serving my clients, students, kids, pets, and managing our renovation, I just haven't found the time.

 

Then this week, during my bi-weekly check-in with my client-slash-biz-bestie Kylie Kelly (who just happens to be the queen of growing your business without social media), she gave me the "come to Jesus" talk I apparently needed.

She's been telling me for six months to get my arse off socials. And I've always had an excuse: "I'm promoting my webinar." "I'm launching my programme." "It's not a good time."

 

But after hosting Mansion (my first luxury retreat), something shifted.

 

I watched this werk come alive in real time. I've built a coaching model so potent that my Clinical Psychologist client literally picks her jaw up off the floor every time she witnesses it — in herself, and in others.

 

I came back from my own retreat feeling less like a content creator and more like a thought leader.

 

Because this werk changes lives. And it deserves more space than a 3-second scroll allows.

 

Also, let's be real: I'm a 44-year-old woman. I simply cannot be arsed performing for social media. I want to write and speak words that mean something — words that make people stop and think "holy shit, that's possible?" Not waste brainpower deciding what filter or font hides my double chin.

 

There's also something sacred about privacy now. My clients are stacking pinch-me moments behind the scenes, and sharing every win for "content" has started to feel like it takes away from the celebration.

 

So when Kylie asked again, "Are you ready to stop?" this time, I said yes.

 

I reviewed my grid, scrolled through all the posts I've written this year, and honestly? I could've cried. There's gold there. Stories and insights barely anyone saw.

 

And that's when it hit me: Coming off social media isn't me closing a door. It's me widening it.

 

I'm writing. I'm getting published. I'm saying yes to podcasts, stages and loadsa collabs (I LOVE collabs). I'm building something that lasts longer than 24 hours.

 

Because the truth is: me in my Big Deal Identity knows it's time to take this werk bigger. And I can't do that while I'm performing for the algorithm.

 

So I'm taking my power back. I'm trusting myself and this werk.

 

You'll still see me on Stories and Threads (look out for some hideous ones of me on rollercoasters coming in strong over the next couple of weeks), but Instagram? That's now a no-pressure zone. No performing. No algorithm deciding my worth.

 

 

And so do you.

 

If you've been feeling that same whisper, that pull to stop performing and start building something bigger, maybe this is your permission slip too.

 

You don't owe Instagram your whole business.
You don't owe the algorithm your headspace.
And you definitely don't owe anyone a perfectly curated grid.

 

 

So what would it look like if you stopped performing and started building something bigger?

 

If something in this email stirred something in you — I’d love to hear what landed. Hit reply and tell me.

 

Love you more than going on holiday TOMORROW!!

 

Leanne x 

 

P.S. If you haven’t done the Big Deal Identity Quiz yet — what are you doing?? It’s like a cosmic mirror meets a spicy pep talk. You’ll find out exactly which version of your BDI is ready to run the show (and what’s been holding her back).
👉 Take the quiz here. You’ll know in 3 mins flat. And yes, it’s freakishly accurate.