Ciao,
The holidays are coming in hot and with them comes that particular brand of chaos involving gift lists, decorations, and the herculean effort of making everything feel “magical”. Between Black Friday, Cyber Monday, and Travel Tuesday, we're about to enter peak "add to cart" season, and honestly, I'm already exhausted just thinking about it.
But here's something that stopped me in my tracks recently:
this Instagram reel about a teen who couldn't remember a single gift they received last Christmas but immediately remembered where they went on their family vacation.
So while everyone else is fighting over doorbusters and filling shopping carts with things that'll be forgotten by February, maybe 2025 is the year to give something actually memorable.
A family vacation that creates stories you'll tell for years.
A milestone birthday or anniversary trip that celebrates properly.
A "just because I love you" romantic getaway.
That girls trip your friends have been talking about forever.
The boys trip that needs someone to take charge and make decisions.
Whatever it is, embrace the YOLO mentality and FIBI (my personal fave)! Need a refresher on these acronyms? Check the small print below.
So this month, I've added a Deals section at the bottom of this newsletter highlighting some Travel Tuesday offers and other promotions worth your attention. Because if you're going to give the gift of travel, you might as well make your budget go further.
Let's make the 2025 holiday season about memories, not just stuff under the tree.
YOLO = You Only Live Once
FIBI = Fuck It, Book It