The Updates You Need Before the Holiday Rush

This Week's Social Media Updates You Should Know

It’s the week before Thanksgiving. Everyone is juggling deadlines, holiday prep, and campaigns that need to run while you try to take a break. This edition keeps it simple. Here is what changed across the major platforms and what you should do before you log off for a few days.

Let’s jump in.

👥 Meta (Facebook, Instagram, & Threads)

Meta completes the core of the 2Africa undersea cable
The cable now connects 33 countries across Africa, the Middle East, South Asia, and Europe. It will support more than 3 billion people.
Meta’s AI-based Vibes feed is struggling
Daily use is low despite strong download numbers.
Meta wins its FTC antitrust case
A judge ruled the company did not maintain a monopoly when acquiring Instagram and WhatsApp.
Instagram adds Dolby Vision HDR on iOS
Creators get higher quality video playback.
Facebook launches content protection for creators
Creators get tools to block unauthorized reposts.

💡 What to Do About It

Give attention to how your content performs globally. If you reach international audiences, you may see stronger results as infrastructure improves.
Avoid heavy investment in AI-only feeds for now. Test small.
Expect Meta to keep linking its apps. Plan cross-platform workflows that make publishing smoother.
Test HDR if you create video on iPhone. Add it to visuals that need a higher-end look.
Sign up for Facebook’s content protection if others repost your work without permission.

🌟 Trend to Try

Reels with simple holiday prep moments. Quick behind-the-scenes clips are performing well and feel natural during the season.

🎶 TikTok

TikTok releases new Shop Safety Report
The report outlines steps to protect shoppers.
TikTok pushes seasonal shopping features
More incentives, Shop placements, and creator promos are rolling out for the holiday season.

💡 What to Do About It

Review your TikTok Shop settings. Update your returns information.
Create a holiday collection and pin your top product videos.

🌟 Trend to Try

Greenscreen commentary is performing well. Record yourself walking viewers through your top holiday pick or a customer favorite.

🎥 YouTube

YouTube improves timestamp controls and AI reply suggestions
Creators get better comment tools and tighter control over video moments.

💡 What to Do About It

Add timestamps to guide viewers through long videos. Clip strong moments for Shorts.
Use reply suggestions when comment traffic spikes during holiday promotions.

🌟 Trend to Try

Create a short holiday recap or “top deals” video using clips from a longer piece of content.

💼 LinkedIn

LinkedIn updates its newsworthy content policy
More sensitive content is allowed when posted in a professional context.
LinkedIn adds AI conversational search
Search results now summarize information with AI.

💡 What to Do About It

Update your About section, Skills, and Featured posts. Clear language helps you show up in more searches.
If your industry touches on policy, share insights without worrying your post will get removed.

🌟 Trend to Try

Year-end reflections get strong engagement. Share a lesson from this year or one thing you plan to focus on in Q1.

📈 Google Ads

Google adds new AI-powered image and video tools to Demand Gen
You get auto-cropping, smart video cuts, animated images, and more creative variations.

💡 What to Do About It

Run tests before Black Friday. Compare AI-generated creative with your assets.
Watch performance shifts in CPM, CTR, and conversions to prepare for peak weekend traffic.

🌀 Emerging Platform Spotlight: diVine

Vine may return under the name diVine
Reports continue to surface about a reboot. Details vary, but the excitement is real. Social media has not felt the same since Vine shut down. A return would bring back the fast, quirky energy that shaped early short-form video.

💡 What to Do About It

Keep an eye on updates. If the launch becomes official, secure your handle and post a short, playful clip as soon as the app opens.

🦃 Holiday Prep Checklist

One week until Thanksgiving. This is your chance to prepare before you step away.

What to do before next week

Finalize Black Friday and Cyber Monday offers
Schedule posts, ads, Stories, and emails
Check all links
Review landing pages
Create backup assets
Confirm support hours
Set auto replies
Turn off low-performing campaigns
Prep post-holiday remarketing
Document responsibilities so no one interrupts your break

We'll be skipping next weeks edition for the holiday but will be back with all the updates you and your clients need to know the following week.

Happy Holidays!

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NEWSLETTER ARCHIVE

You’re not the only one. Platforms change faster than most teams can keep up with, and it’s easy to feel like you’re always two steps behind. The truth is: you don’t need to chase every new feature or stress over every algorithm tweak. You need a strategy that helps you focus on what matters most for your brand and your community.

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