Hi there, First name / friend,

 

Firstly, HAPPY WICKED (FOR GOOD) day to all who celebrate! 🩷💚 The film is officially out. I am seeing it tonight with friends. Reply to this email if you have seen or plan to see the movie. I want to hear your thoughts!

 

OKAY, let's get into it – I always want to be transparent with you. I had quite the busy schedule this week full of personal appointments that kept me from achieving some deadlines. This is your gentle reminder that deadlines can be moved. Publishing dates can be adjusted. That email or social media post not going out is not going to be the death of you. (Says the person who has the hardest time following his own advice and yet here we are….)

 

TL; DR: I was researching, writing and developing a whole blog post and note (email) for you in and around the release of the epic conclusion of the movie Wicked For Good. I have plans to see the movie tonight and earlier this week I wondered how great it would be to release my findings with you once I've seen the film. So… with that in mind… I am going to give my thoughts and research some time to marinate. I will be back after Thanksgiving with what Wicked has taught us about brand voice and relational marketing heading in 2026 and beyond. The marketing team at NBC // Universal Pictures for Wicked is a masterclass in brand marketing. I hope you will be seated for my take on how you can apply their strategies to connect better with your audience in the future. 

 

The newsletter will be paired down for the next couple of weeks as we are out of the office and prepping client work for the holidays and the new year. We won't be totally MIA from your inbox. That said, we just want to keep you in the loop of our whereabouts. In the meantime, miss recent issues of the Creative Gazette or the Scroll Down. Check out the archive here from the last 4 editions from each newsletter. Thank you for being here, friend. We are grateful for you!

a new segment where you can get to know all the things in my day-to-day and on my mind:

 

Reading: Beyond The Sea (follow up to The House by the Cerulean Sea) by TJ Klune

Wondering: what marketing and content trends do you think will be prominent in 2026?

Loving: Brené Brown's guest appearance on Steven Bartlett's Diary of a CEO pod

Eating/Drinking: the sugar plum danish from Starbucks. It is giving upscale pillsbury toaster strudel pastry.. I love a good holiday pastry!

Dreaming: 2026 travel, shows to see, a travel planning company that plans for theatrical travel adventures 👀 hint hint reply if you want to be added to the VIP waitlist…

Listening: Wicked For Good movie soundtrack

Watching:final episode of season 4 of The Morning Show. WOWOWOWOW!

Seeing: this new “We have to apologize” social content trend that has language on a graphic sarcastically apologizing everything your brand can actually do for your audience

Exploring: ChatGPT's 5.1 new group chat feature

Coming Soon: y'all, Zootoopia 2!!!