Hey there,

Georgi from Cobot here!

 

The colder months are the most natural time to cozy up your space, give back to the community, and try something creative to end the year strong.

 

This week’s newsletter is split into two parts: in-person marketing ideas to bring warmth to your space, and online ideas to spread the word beyond it:

 

This newsletter was actually inspired by this. I bought an ugly sweater (see pics below 😬) and thought that I had never been invited to an ugly sweater day in my life!

Pick a date, invite everyone to wear their most outrageous winter sweater, and take some group photos for your social channels. Add a small prize for the worst/best outfit.

That's my ugly sweater. Don't invite me to your party because I will win! 😁

Probably the best thing that you can do during the cold months is to create happiness for those who have a hard time finding it. Create space for people to donate clothes, toys, or food. You can also involve local charities and promote the initiative online.

 

Get your members involved in decorating the space! Put on some music, bring snacks, and spend an hour or two transforming your coworking space into a cozy winter scene together. It’s fun, cheap, and gives your space that “I want to work here” vibe.

 

Encourage members to write anonymous notes of appreciation to each other or leave small wrapped gifts on a “gift wall” for people to take. Think: community-driven secret gifting without the awkwardness.

 

Host a simple potluck where each person brings a dish (bonus points for family recipes). Keep it lunch-hour short, and take a few candid shots. You’ll get full bellies and lots of member engagement.

 

Want to bring in extra revenue for your coworking space before the year ends?

 

Use Cobot to rent out your meeting rooms for events, offsites, or end-of-year team gatherings. It only takes a few clicks to make your space publicly bookable – and we’ll help you set it up if needed. Learn more.

 

A short and friendly holiday video from your team (and even some members) adds a personal, authentic touch. Keep it light. Share a fun story from the year, say thanks, and wish your community well. Doesn’t need to be fancy – filmed on a phone is more than enough.

 

Partner with a local business or offer a free week of coworking to people who tag a friend, follow your profile, or sign up to your newsletter. It's a fun way to grow your reach and email list while staying festive.

 

Ask members to send in their favorite winter songs and build a shared playlist. Share it on Spotify and social media with your branding. Bonus: play it in the space, too!

 

Share a “2025 Wrapped” style post: number of new members, top events, favorite moments. Add photos. People love seeing their year in review – and it’s a great community showcase.

If you host an event inspired by this newsletter – send us some photos!

I’ll feature a few community stories in the next edition of Coworking Marketing Weekly :)

The topic for next week is:

If you missed last week's newsletter, check it out here:

Reply to this email if you have any questions, disagree with something I said, or have a suggestion for a collaboration/future topic. I'm always happy to stay in touch.

 

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Coworking Software

Cobot Coworking Software, 2025