But naming what makes your work different isn’t begging for attention, it’s giving people the information they need to trust you.
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It’s literally the opposite of pick-me energy.
It’s “I know who I am, and here’s how I can help you.”Â
(And with a sidebar of “Take it or leave it, Brad.")
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But because you’re in your business (like, cheek smushed up against the glass, in it) it’s almost impossible to see the things that actually set you apart.
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So instead, you end up thinking things like:
“I don’t know why I’m different.”
“I don’t want to sound braggy.”
“Can I just… not?”
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(Alas, marketing requires at least one main character moment.)
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And this is where your messaging starts feeling hollow, because you're missing the depth you know is there and wish you could articulate.
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People can feel there’s something special about the way you work, but before you can own that shit and write copy around it, you have to pull those pieces out of your head (and your testimonials) and put them into usable language.
FORTUNATELY, I made something that will help you do just that.Â
The Un-Mess Your Message Kit will help you figure out:
- what you’re actually trying to say
- why your work is different
- what people really come to you for
- and how to express it without sounding like Ashely R. begging for a storyline
If this email is hitting that little “ohhh… yep” part of your brain, grab your copy here:
Because when you can talk about what makes your work different in a way that feels natural, grounded, and not-at-all-pick-me, you feel way more confident in your copy, your marketing, and yourself.
Not to mention, it'll help your audience go from “I like her vibe” to “oh, this is exactly who I need.”
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Get it for $37 if you buy it this week! (Nov 27-Dec 4)
Deciding between a full-length sparkle dress and a mini with ruffles (oh who am I kidding, it'll always be sparkle),
xxG
P.S. Use code MESSY10 if it doesn't automagically generate in the checkout!