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Brand My nightly ritual these days goes something like this:

 

Step 1: Turn on Landman.
Step 2: Remember I’m emotionally invested in Real Housewives of Salt Lake City.
Step 3: Spend 17 minutes figuring out where either of them is actually available to stream.
Step 4: Question why I pay for eight different platforms to experience inconvenience.

 

And somewhere in that spiral, I had a realization:

 

 

Let’s talk about it.

 

 

 

 

This whole streaming war drama is interesting – trust me I have my popcorn. But it’s sparked some other thoughts… 

 

 

Ok now, forget Hollywood for a second — I, personally, am exhausted.

 

I just wanted to watch one show.
One.
 

Not launch an expedition across eight platforms like I’m Indiana Jones with a remote.

 

Netflix has some of it.
Max has another season.
Disney+ bought a prequel.

Hulu has the rights until 2026 except for episodes 3, 7, and 12 on leap years.
Paramount+ keeps auto-signing me back in like it’s desperate for closure.

 

As a consumer, it feels ridiculous.

 

 

The streaming wars haven’t just fragmented the industry.

They fragmented the viewer.

 

They made watching TV feel like product management.

And that, my friend, is where this becomes a small-business lesson.

 

 

Small brands aren’t out here spending $80B to win the internet, but the downstream effect is the same:

 

Take it from me. I canceled my Netflix subscription for like a whole ass year. And don’t get me started on how long it takes me to pick SOMETHING TO WATCH.

 

Streaming platforms accidentally built a user experience nightmare:

Sound familiar?

 

Brands do this all the time:

 

Here’s our main offer.
And our second offer.
And our membership.
And our podcast.
And our templates.
And our newsletter.
And our 7-step nurture.
And our events.

 

And suddenly the audience is like:

Like,  “I’m sure you’re great, but… where do I go? What do I do first? What do you WANT from me?”

 

The irony is:
 

 

 

They avoid things because they’re overwhelmed.

 

They choose the clearest option.

 

They fall off because your experience isn’t simple.

 

Streaming giants forgot something small brands forget every day:

 

That’s it.
That’s the whole playbook.

 

 

You don’t win by giving people more places to find you.

 

You don’t win by offering everything.

 

You don’t win by being everywhere.

 

The streaming wars made content a chore.

 

“Focus” isn’t sexy, but it is scalable.

And focus isn’t loud, but it is what people remember.

 

 

Most marketing problems aren’t marketing problems. They’re experience problems—born from too many steps, too many messages, too many offers, and too many distractions.

 

So here’s your challenge this week:

 

That’s how you build a funnel people actually want to be in.

 

That’s how you build a brand people remember.

 

And that’s how you scale without turning into the streaming wars. 🙂

 

 

→ NERDY STUFF!!! Steph Curry shot the moon in real life with this billboard that was planned in line with a literal astrophysicist (the planned the exact minute a moon would pass his fingertips – what). “An ad that rewards people who pay attention.”

 

→ The Mercedes CEO retired after 49 years and BMW made an ad about it (I won’t spoil it, but it’s FUNNY. Watch here.

 

→ If you’d like to SOB today—StoryWorth can make that happen! INCREDIBLE storytelling and brand marketing, in such a meaningful way; this is so wildly achievable by brands with a purpose. We need MORE of it!

🎁

I like to THINK I’m really really good at gifting but what I'm actually good at, is getting big time analysis paralysis when it comes to gifting. 

 

Also why is literally everything $100 these days? Rude. 

 

Anyway, I’m in the midst of client gifting, family gifting, and trying not to buy things for ME and thought I’d share what I’m gifting this year in hopes it inspires your shopping list? Act fast. Christmas is like, 10 days away, or something, idk math is hard.