Your Weekly Rundown of What Changed in Digital

This Week's Social Media Updates You Should Know

It’s another packed week in digital. Instagram dropped new creative tools, TikTok leaned into collaborative feeds, LinkedIn tweaked its recommendations again, and Google made changes that affect visibility for brands and publishers. If your job touches content or comms, these updates matter. Let’s get you caught up.

Let’s jump in.

👥 Facebook

Updated post + Story composer
Better audience controls, clearer cross-posting settings, and easier access to tags and music.
Improved comment and moderation tools
Cleaner replies, visible badges, faster reporting.

💡 What to Do About It

Double-check cross-post settings before publishing.
Use the simplified composer for platform-specific adjustments.
Moderate faster during launches and campaigns with the new tools.

🌟 Trend to Try

Repurpose Instagram Reels to Facebook. They still reach audiences who haven’t seen them.

📸 Instagram

You can now reshare public Stories you’re not tagged in
Great for reach and community engagement, especially during events.
Early Access Reels are in testing
Creators can lock a Reel for a set time so followers see it before anyone else.
Edits now includes templates
Instagram’s CapCut competitor is rolling out templated formats for quick Reels.
Your Algorithm tools continue rolling out
Users see and adjust the topics Instagram uses to recommend Reels.

💡 What to Do About It

Add Story reshares into your daily workflow and community strategy.
Use Early Access Reels to reward your most loyal followers.
Test Edits templates when you need a quick but polished video.
Adjust your interests in Your Algorithm so your recommendations move toward your niche.
Update your visual asset library to include the new fonts and effects.

🌟 Trend to Try

Try text-led Reels paired with trending audio. They continue to rank high and are quick to produce inside Edits.

@ Threads

“Dear Algo” posts shape your recommendations
Tell Threads what you want more or less of.

💡 What to Do About It

Use a “dear algo” post to reinforce your niche.
Ask your audience to use “dear algo” under your posts to boost visibility.

🌟 Trend to Try

Text-only prompts dominate right now. Short questions or POV lines get the most replies.

🎶 TikTok

Shared Feeds roll out in DMs
Users build a joint feed and discover content together.
Nearby Feed test continues in Europe
A location-based feed prioritizing creators and posts from your area.

💡 What to Do About It

Optimize hooks so your videos get added to Shared Feeds.
Produce more local content (Europe Only) if your business or brand relies on geography.

🌟 Trend to Try

Local POV videos are getting strong traction. Try a “Day in my neighborhood” or “Local favorites” style clip.

🎥 YouTube

Shorts ads now allow comments + More
Brands get organic-style engagement on paid placements. Creators can now add external links to partner content as well as reach for vertical campaigns on mobile.

💡 What to Do About It

Prep community management for Shorts ads since comments now matter.
Update influencer contracts to include Shorts link placement.
Adjust your Shorts creative to work in mobile-web framing.

🌟 Trend to Try

Convert your top-performing Reels into Shorts and keep the intro line tight. Direct narration works best.

🔴 Reddit

Verified profile tests rollout
Grey checkmarks for individuals and brands reduce impersonation risk.
WooCommerce integration goes live
Sync product catalogs and run Reddit Ads directly from WordPress.
Interactive ad formats expand
Countdowns, quizzes, and dynamic reveals.

💡 What to Do About It

Watch verification rollout and secure your profile early.
If you run ecommerce, test Reddit as a low-cost ad channel.
Use interactive formats for launches or seasonal pushes.

🌟 Trend to Try

Participate in niche subreddits with genuine answers. Commenting is still the fastest way to build trust here.

🎄 Holiday Prep Checklist Reminders

The holiday break is coming fast. Use this checklist to wrap up loose ends so you can step away without stress and actually enjoy time off.

What to do before your holiday break:

Finish December content
Schedule posts, ads, Stories, and emails through the end of the year
Lock in any gift guides, year-end roundups, and recap posts
Test UTM links
Review all ad budgets and adjust pacing
Update landing pages for accuracy
Prep out-of-office replies for your team
Confirm holiday support hours and publish them
Flag campaigns that need real-time monitoring
Collect final analytics for year-end reporting
Draft January content so you start the year strong not scrambling

If you handle multiple clients, run this list for each account to avoid scrambling before the break.

Happy Holidays!

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NEWSLETTER ARCHIVE

You’re not the only one. Platforms change faster than most teams can keep up with, and it’s easy to feel like you’re always two steps behind. The truth is: you don’t need to chase every new feature or stress over every algorithm tweak. You need a strategy that helps you focus on what matters most for your brand and your community.

That’s where we come in. At 989 Creative Group, we help mission-led businesses, nonprofits, and entrepreneurs cut through the noise with:

📌 Clear strategies tailored to your goals

📌 Content that actually connects with people (not just feeds the algorithm)

📌 Ongoing support so you can stop guessing and start growing

👉 Whether you need a one-time reset or a long-term partner, we’ll help you stay confident, consistent, and ahead of the curve. Schedule a call with us today to learn more.