Even if only 10% of readers go on to spend $10,000 with you, with the right positioning, that outcome isn’t wishful thinking. It’s normal.

 

Years ago, I picked up Chicken Soup for the Soul: Living Your Dreams from a thrift store for about $3.

 

At the time I was new to the personal development world, so I made a note of every book and website that was listed in the book.

 

One of them was Breakthrough to Success, a 7-day annual conference hosted by co-author Jack Canfield.

 

I went to the website and within two minutes I made up my mind that I was going and I did.

 

More than a decade later, I’ve spent over $30,000 on training and certifications from this one author.

 

 

Jack didn’t earn a cent from that resale.

But he earned something far more valuable.

 

A client.
A long-term relationship.
A committed community member.

 

This is the part most books overlook.

 

The real question is not how many copies you sell, but:

 

• How clearly are you positioned inside your book?
• How easy is it for a reader to take the next step?
• Have you effectively positioned the book for your long term sales?

 

Welcome to Issue 12, The Inspired Edition.
 

 

 

 

Yes, numbers matter.
Sales matter. Revenue matters.

 

But there’s one number you’ll never fully know:
how many people you impacted—and to what degree.

 

While attending Breakthrough to Success, I implemented one core message from the book: Ask for what you really want.

 

That message changed my life.

 

 

As I looked around the room filled with CEOs, executives, and entrepreneurs, I thought, If I’m ever going to share my bucket list, this is the room.

 

I didn’t even have a list yet and that didn’t stop me from asking if I could share my non-existent list with the group.

 

I got a yes!!

That night, I stayed up asking myself a single question over and over:
What do I want?

 

I typed everything on a folded 8.5 x 11 sheet of paper.
Then I made 300 copies.

On Saturday morning, after every attendee found my bucket list on their seat, someone tapped me on the shoulder and said,
“I can do this for you.”
 

One item on my list was to take seven members of my family to Disney World and stay in a five-star hotel.
 

“I don’t have a five-star hotel,” he said,
“but I can do this for you.”

Then he asked a question that changed everything:

Each time I answered, he followed up with the same response:

When I ran out of answers, he said,
“If you don’t know what you want, don’t ask.”

 

So I kept asking.

 

One week later, my family and I were in Orlando, staying in a beautiful home in a gated community, experiencing Disney World together.
 

All he asked in return was that I never share his name. That's it. 
 

That trip taught me something I’ve never forgotten:

The impossible becomes possible when you decide what you want, ask for what you want, share what you want. 
 

So here’s the real question:

Not what you think you can get.
Not what others want for you.

Who knows, it might just end up changing the course of your life, like this experience changed mines. This event was a large part of why I wanted to become a 

Now it's your turn. 

Instead of, or in addition to, choosing a Word for 2026, create a bucket list with the things you want.

 

There are many ways to approach this, but here’s a simple starting point:
the 30–30–30–30 list.

 

Make a list of:

• 30 things you want to be
• 30 things you want to do                                                   
• 30 things you want to have
• 30 things you want to create
 

Don’t edit yourself or downsize your desires.
Be specific. Be honest. Be bold.
 

Because the fastest way to get what you want is to first know what you want
and then to ask for it.
 

 

This is an invitation to turn down the noise.

Take a moment and watch to this clip about how Jack Canfield and Mark Victor Hansen came up with the name of their book title, which became a record breaking book empire. 

 

In the midst of all the strategies and coaches and lessons and tutorials, sometimes the missing ingredient, is the simplest often overlooked thing. 

 

My questions for you is,

 

 

In the spirit of keeping it simple, I am going to choose just one to turn off the screens and just be. Inspiration is waiting for you.

Unapologetic Press is a Creative Publishing House based in NYC helping authors design books and experiences that spark conversation, deepen reader engagement, and continue the conversation beyond the page.

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