Forwarded this email? Subscribe here for good times

the good marketer logo and tagline

 
🪩 Volume 116 | December 24, 2025
 
I have hardly a brain cell left after:
  • Figuring out how to pack a family of 4, for air travel, on Christmas Eve
  • Wondering if I got enough “gifts from Santa” all of which have been shipped to our destination
  • Mathing out capacity for January after an explosion of inquiries
This girl just wants a fat cookie and a sparkling beverage next to a fireplace…. 
and to put my phone on DND until Jan 5. 
 
HBU?
--
 
This week's read time: 2ish mins
For you skimmers: a whoppin' 30s (hit the bold headers and bullet points)
 
 

Image item

image of play doh and a statement about how the best marketing keeps things simple

S
INCE WE'RE ALL here AKA you decided to open this email…
 
Let's clear the air. 
 
🎄 NICE LIST
  • One really thoughtful email between now and the end of the year: sent with restraint. Please NO: countdown timers, “just circling back."
  • Brands that understand this week is NOTTTT for decisions. We are surviving on our last few brain cells and leftovers. Anything requiring brain power can wait.
  • Entertaining content. Please see: Graza. The end.
 
🔥 NAUGHTY LIST
  • ‘LAST CHANCE’ emails sent on December 24. Be so serious.
  • Subject lines pretending something is wrong. Nothing happened. You're running a sale. We know.
  • Asking me to CHOOSE ANYTHING: a bundle, a plan, a future version of myself. Absolutttteeelllyyyy not.
  • Five emails in three days "just in case you missed this' I did not miss it. Ignored it. On purpose.
  • “We miss you!!!” emails. OMG how tone deaf can you be, especially if I JUST bought from you during your Black Friday deals.
 
To maybe save your inbox and your sanity while you (hopefully) unplug for the next week or so… try out Superhuman. 
I have a marketing inbox specifically for those above-mentioned email types and the PEACE I HAVE knowing I don't eve have to look is sooooo real. 
 
Image item
 
Alright pals.  That's all I have for this week. 
 
I hope you have the best holiday break. I can't wait to throw another rando at you next week, and be back to regularly scheduled programming first week of Jan when I'm feeling ~ inspired ~ again. 
 

How'd you like this week's send?
 

Image item
Image item

Image item
Image item
Image item
Image item
Visit our Instagram
Visit our LinkedIn
Visit our Pinterest
Visit our Threads

Breakups are hard. We’ll likely overthink it. If you really want to go “bye Felicia” on us you can Unsubscribe or Manage Preferences. You should know we’ll still love you.

🪩 443 SW 2nd Ave
Fort Lauderdale, Florida 33301, United States