this week's tips:

1. ❤️ Toss around love like confetti. 

 

Remind families why they fell in love with your program.  

 

This week, choose 5 families, and send them a note about their child - maybe a delicious moment you witnessed in the hallway or an anecdote from a teacher.* In your note, include a slice of your school's value proposition, reminding them why they chose your school in the first place.  

 

Keep it simple. 

Keep it doable. 

 

Your note can look something like this: 

 

 

Don't forget to recruit internally. You'll be happy you did. 

*NOTE: This is a prime opportunity to reconnect with teachers and ask them for some prize moments they have witnessed with their students. If you're not doing this already, try to make a habit of walking around, visiting teachers, and asking them for their stories. It helps them feel connected, and gives you great material to sell your program. 

2. 🏷️ Everyone loves a good sale.

 

 

 

3. 🎇 Keep alumni connected. 

 

Plan a reunion party by graduation year. Tell students about it now, before they graduate, so it's something to look forward to. If you're lucky - and we all know that luck is the product of hard work to make things seem magically easy - make it a tradition and a can't-miss event. 

 

If your school ends in 8th grade, host a reunion party for your graduates 4 years from now when they are gradutating high school. If you end in high school, plan the graduation reunion for when your alumni complete college.  

 

Make it sweet, celebratory, and start showing your students today that when they are alumni, they are a part of your community.

📣 Attention partners! Reach 400+ schools and institutions through Beyond the Tour—a newsletter professionals "obsess over and comb through weekly." Don't miss your opportunity to connect with schools passionate about excellence.​​​​​​​​​​​​​​​

Fresh take:

 

Join our friends at Mastering Social Media for Schools on their podcast #SocialSchool4EDU about AI in schools. You'll learn concrete tips and mental shifts to incorporate AI into your enrollment and marketing strategies.  

 

Take a listen, and let me know what you think. 

If this newsletter resonates with you, here are three more ways I can help:

I’m a teacher at heart, and love helping people get better at what they do.

 

Let's get started,

 

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